You may ask another successful internet entrepreneur what his or her top 3 reasons for building an internet marketing business are and you could get a completely different list…but I get asked the question often and thought it would be good to list my top 3 reasons for continuing to grow my internet marketing businesses AND hopefully to hear yours (leave us a comment with your top 3 reasons)

First, a quick clarification – when I talk about Internet Marketing business I tend to think in terms of a business first and marketing that business on the internet second.

In other words, any business must have a market, real people in that market with a desire to fulfill and a tendency to buy to fulfill that desire…then you ask the question – can I reach a all or a good portion of that market online…if the answer is YES, then you have the basis for a strong Internet Marketing business.

A good portion of our online blueprint, tools, templates, processes and techniques are updated weekly inside InfoMarketer’sZone for those that are looking for help growing their internet business.

The Awesome List of Internet Business Benefits!

1. Leverage: Earning more for the same or less effort is the holy grail of living.  Given that we spend the majority of our life trying to make ends meet, we all would like to find the secret to bringing in more cash without having to spend more time or energy doing it.  With the internet there are multiple points of leverage…

• Syndication – you produce content once that can be re-published over and over again through blog syndication, article syndication, press release syndication, video syndication…it is simple to not only leverage once piece of content across the same format, but to re-format that content for syndication across multiple formats makes marketing on the internet highly leveraged
• Information Marketing – the concept of researching and packaging information into a product that can be sold for months and years to come is perhaps the best form of leverage ever.  With this InfoProduct Profit Blueprint you can have a top selling ebook, home study course or online training program ready to roll in 45-days or less and then leverage that information over and over again as more and more people come looking for the answers your product provide
• Building Your Own Affiliate Program – When you own the rights to your own content or products, then you can massively leverage your effort by starting an affiliate program and attracting partners to share your products with their market through their website, blogs, videos and other content.  That way instead of 1 of you constantly marketing your product, you have an army of partners that already have solid relationships with your market recommending your product to their top subscribers and readers – now that is leverage
• Social networking – one of the newest forms of online leverage, by building relationships with your followers you build up a tremendous amount of leverage with your marketplace as you set the seed for word-of-mouth marketing…just as you share what you like with your friends offline, suddenly you can have a large community online doing the same

2. Low Start Up Costs – Blessing and A Curse: For sure, there are many cases of internet entrepreneurs starting their own online businesses for $800, $200 or even less…with a great idea, fearlessness, action oriented attitude and persistence anyone can succeed with very little start-up capital.  At the same time, for most people this ends up to be a curse.  If you don’t have $10,000 or $50,000 of your own cash on the line, chances are you won’t take that business as seriously as if you do.

The key then is to have the same drive, determination, care and dedication to your online business as you would if you had have just bought a $100,000 franchise – the difference being that YOU must drive yourself with the smaller initial investment

3. Scale, Reach and Unlimited Potential – As someone who has several successful products and web businesses operating, the piece that many people may not get (at least at first) is the incredible ease with which I can communicate and receive ongoing feedback from my market.

Before a customer buys one of our products, I have most likely already surveyed, polled, or communicated with him or her through some means…then when they buy, again there are automated follow-ups that take them through a series of questions and feedback solicitations which give us a near endless pipeline of ideas for new products or improvements we can make to existing products.

Customers too become more loyal when they get to engage with you…leading to more sales and more feedback.

Treat your market right online and you will have a business that automatically scales as big as you want it to grow.  The same principles apply offline, but executing is much tougher – online it is a cinch

There are many other benefits to building an internet business including the money (sweeeet!), the great people you get to interact with, control over your own time, energy and creativity and a platform that you can expand offline in many different ways (if you wish).

I’m sure I missed some…what appeals to you the most about starting and growing your own online business?