Perhaps the most misunderstood factor in turning out ebooks, books, training courses or other infoproducts that sell like crazy is this one fact…
“People buy solutions or results NOT information”
This simple fact is the reason why an unknown, first-time information entrepreneur can put together a simple 60-page ebook and make a Million dollars on Clickbank while the “expert” who has been working in the field for 20-years bombs with his or her attempt to create their own product.Â
I liken it to fishing for bass or musky – it doesn’t matter how much research goes into creating a certain fish bait — until you find the right one, you get NOTHING, but when you do get the right one, you typically can bring in fish after fish after fish.Â
When someone sits in front of their computer (or increasingly their mobile devices) and types “ways to lose love handles” – they are not looking for an ebook on why we get love handles, or even how to lose fat in general – they DO want an ebook that promises them a simple, clear, effective method of getting rid of their love handles, and the faster, the better.  Â
In many cases, they don’t care if you are a lifelong dietician or fitness expert or Joe Blow from around the corner – as long as your system promises fast results, is tantalizingly simple, has some proof in the form of testimonials – then they will buy, right there on the spot!Â
Inside Information Marketer’s Zone we have two modules that focus on “using the right bait” so you get endless sales –
 1) We help you find the “opportunity triggers” to target in the first place, before you put a minute of work in to your project – and —
2. We help you carve out your unique value proposition – so that everything from your product to your latest marketing piece reflect that highly effective value proposition leading to masive sales.Â
What about your information product – will it focus on results?
