Effective Marketing Online – Boost Your Sales
Marketing online has changed DRAMATICALLY over the last few years, if you don’t understand HOW it has changed then you won’t be able to effectively transition your online marketing to match these changes.
Here are 3 areas that have changed – and in the video below you can watch as we outline how these important changes can turn into an advantage for you and your online business:
- Mature Internet Use For E-Commerce Means You Must Focus More Than Ever On The Top 20% Of Your Market Who Want To Buy NOW!
- “Push” Marketing Has Given Way To “Pull” Marketing – That Means You Must Now Specialize In Reaching, Connecting and Engaging With Your Market In A Way That Matches Your Strengths
- We Must Now Market In The Current…And Why You Are Most Likely NOT Following This Advice
Which of these 3 Tips do you believe will impact your business the most?
Product Creation Or Affiliate Marketing?
Are you someone who has wondered what the best online business model is…affiliate marketing (selling other people’s stuff) or product creation (where you own the rights to your own product such as an ebook, course, seminar, membership site, etc…?)
We wrote a blog post with our perspective on affiliate marketing versus product creation, you can read it here:
Affiliate Marketing or Product Creation…Which One Is Best?
For us, the choice is not black or white…indeed we work with people that have made very good businesses out of both methods – but we will tell you by far what we have seen work best in top online marketers and our own experience.
What Does Growing Your Business REALLY Look Like?
I’m often asked by those getting started with their own business…what does a typical day look like or we are asked questions around how long it takes or how smooth the path is.
The first rule of entrepreneurship and growing ANY business is “MESSY”
I have never known starting and growing a substantial business to be EASY or SMOOTH…there are bound to be many challenges, setbacks, moments of uncertainty, confusion, frustration and MANY gut-check moments.
Successful entrepreneurs grow from these experiences, even learn to embrace them and ride the BULL to the finish line, while the vast majority are so surprised and uncertain they abandon ship long before they work their way into the rewarding and incredible position of running a profitable business.
The incredible thing though is all of this can be easily managed by MINDSET…by knowing the reality of how businesses are built and of taking advantage of that knowledge in how you choose to build yours.
In other words, it is the wrong perception of what being an entrepreneur really is that holds people back rather than the process itself.
In this blog post, we put together a quick video that shares with you the TRUTH about how top businesses are built and how you can move into a mindset that will see you soon running yours too.
Read “How Growing Your Business Really Works”
Take Action…It’s The “Guru’s” Secret
Many people often assume that “experts” or “guru’s” have a higher degree of knowledge or experience in markets and this explains why they are able to get ahead and lead their marketplace.
What I have always found is actually quite different…
Often the “experts” or “guru’s” know LESS than many people, however they are able to VERY QUICKLY ramp to a point where they know more by taking action and learning from their direct market experience.
You can learn more in 1-week of taking massive action than you can learn with months of reading, thinking, listening or otherwise trying to “become ready” to take action
A major part of leading in any market is to have others want to engage with you because they feel you have something to share that will help them reduce the pain or time taken to achieve their goals in life.
It’s easy to see then why a market will follow someone who takes action…and this is the real “Guru’s Secret”
I have helped entrepreneur’s launch and grow information publishing businesses from zero knowledge through to “Guru” status in their markets…the way they accomplished this was taking massive action and always staying at least one step ahead of their target audience.
Staying one step ahead means they have valuable experience and tips to share with their market…valuable enough that the top movers will pay them handsomely to let them in on the tips and experiences they uncover from taking early action.
A leader I follow in the social networking space is seen as a “guru” – and earns Millions upon Millions of dollars for that status and knowledge.
Truth is he has no special knowledge or skill OTHER than taking massive action and staying one step ahead of his market…he tries every social platform that comes out, makes it his focus and then educates and informs his target market about what he finds. For his audience, this is very specialized information – and that’s why they pay him very well.
How about you?
In your marketplace, how could you take massive action to “experiment” and then share the results with your marketplace?
The answer to that question could very well be the “missing element” that makes you the next “Guru” or “Expert”
So, if you take one thing from today’s Online Marketing Tips Issue make it complete and total commitment to taking massive action.
Have a Terrific Weekend
Yikes – this next week marks the first day of Fall, how time flies and how quickly the summer goes for us up here in the Northern half of the hemisphere.
The cooler weather already has me investigating our Winter trip, trying to decide on Arizona, California or Florida Keys…sure we would have a blast with all of these. Taking vacations is important, and it also motivates you to really get moving on your business – the better your business does, the nicer the vacations you can take with your family.
Leave us a comment and any questions you may have so we can continue to improve each future issue.
Jeff
