There isn’t a day goes by that I don’t love the information publishing business and what it does for me, my family and my customers – not to mention all of my affiliates, contractors and employees that do very well too.
But some days it comes through in an exceptionally powerful way…
Yet again, a major source of traffic (Yahoo this time) has tightened its policy in an attempt to bring more legitimacy to search. They recently announced a change in policy to clamp down on RFT’s/rebill offers for things like Acai – where the customer is given a free trial or pay just the shipping and handling and are billed the full amount the next month.Â
Seems there have been some very sketchy marketing practices going on around rebills where the terms are not clear, product is not being shipped on time, rebills are happening despite cancellation requests, and so on…
Now, like any policy clamp down this will hurt legit businesses too…they often go too far and take good businesses out with the bad, but the bottom line is that people should have seen this coming.Â
Anytime there is a massive trend where there is some sort of “gaming the system” or “fooling the customer” going on, watch out — you need to get out.
That’s why I stick with information publishing – and have for more than 15-years now.Â
Consider the following:
1. The large number of Google Adwords PPC slaps that occurred for straigth squeeze pages
2. The ongoing attempts Google makes to clean up organic search on the web
3. The cleanup of Squidoo – removing suspect pages
4. FTC clamp down on blogs that are designed to fool the customer with fake reviews
5. Now, yahoo is taking action
I’ve advised many people to suck it up, spend the 30-45 days creating your own information products – launch your own information publishing business and market it using the dozens of above board, SEO friendly methods available – not only will you make more money, you will sleep much better at night that you will still have a business 1-year or 5-years from now.
If you want to learn more about information publishing – and how you can get started, check out “Ultimate Information Entrepreneur’s Success Package” to get a head-start.
