You hear a great deal today about creating your own ebooks, self-published books or even videos, multimedia packages or paid membership sites – a burgeoning business we like to call information marketing which has been a Billion dollar opportunity for those involved over the last few years.
What is information marketing or info product publishing?
Simple – it is the process of identifying niche topics that people desperately want to know more about, specifically “how to” topics where they desire outcomes such as losing weight, training their pet, overcoming an illness, improve their parenting, enhance their business or finances, improve themselves through personal development, get better at their relationships, and so on…
In other words, they are looking for shortcuts, systems, tips and information that will help them to be, do, or have something they seek or avoid pain they currently have or fear.
That’s all fine, but how can YOU create a 60-page ebook or self-published book, membership site of home study course that will create your own internet business for you – and what will make your products high enough quality that people will buy?
8 Factors To Painlessly Producing High Quality Info Products…And Make Money!
Many people that use Information Marketer’sZone to ramp up their internet information publishing businesses assume that they must be some kind of highly trained writer or an in-depth expert on their topic to create high-demand, high-quality information products.
Not true…in having coached and studies hundreds of millions of dollars in successful info products we have most often seen the opposite.
That people who do a great job at understanding the desires of their customers do much better at creating products – and do it much faster than writers do.
Specifically, here are 8 factors that DO matter when producing your own info products to sell on the internet…
1. Your information product delivers! If you promise a system to lose 10-pounds in 30-days, then you better deliver a SYSTEM that tells them exactly what to do to get there – not a general informational guide, but a real system.
2. Deliver information that can be consumed and applied…step-by-step, easy, yet detailed enough to fill in the blanks without losing your audience. In the land of information marketing, a guide that sais…do this, do that, now do this, and expect that…is much better than a 200-page general coverage of your topic.
3. Your infoproduct should be well organized, logical to follow and where applicable, structured in the order of which people will consume your information. For example, if they must first develop the right mindset for losing weight, then apply your exercise plan, then change their diet – that is how your ebook, book or info product should be structured
4. Present your information professionally – lots of whitespace, short paragraphs, clear chapter or module headings, summary points after each lesson, chapter or module. Not over the top, but it should follow the general guidelines you see in professionally published products…
5. Use graphics – quality beats quantity – don’t go crazy, a few well placed graphics can significantly enhance the appeal and perceived value of your info product
6. Professionally and quickly delivered. Don’t forget that how and when people get your product is the very first post-sale perception your customer will have about you, your company and your products…pay attention. If it is digital, they they should get it within a few minutes. If physical, give them specific directions on when they should see it and perhaps deliver a module or bonus digitally to hold them over. Survey them after they received your product – let them comment on your order and delivery system as well as your products
7. Pay attention to packaging, the cover or label is important as this is your customer’s first impression
8. Consider delivering your information in a format other than just an ebook. As information publishers, we are in the business of delivering desired outcomes to our customers. That means lessons, courses, video tutorials, coaching sessions, continually updated membership sites, seminars, teleseminars…are all highly professional, high quality ways to deliver the same information at a much higher price point to our customers.
Does that give you a better idea of what it takes to develop your own hot-selling information product?
Hopefully you can see that this is a business almost anyone can enter today and within 30-45 days have your own information product selling on the internet making you additional income streams that will keep pumping cash into your bank account long after you are done.
My take is that too many new (and experienced) information marketers take the writing too seriously, take far too long to release their first (or next product) and fail to make significant sales because they have not properly targeted desire or packaged information to deliver to their customers…now you know, put your head down and get going!
