The concept of using Private Label Rights material to help simplify and speed up information publishing is a very contentious, hotly debated topic.
As usual, the answer is not a simple black and white response – there are those that argue you can throw a bunch of crappy PLR material into a package and sell it while there are others that will tell you never to touch the stuff.
Private Label Rights (PLR for short), for those that are not aware, is content that is developed by a third party and licensed around the premise that you can take the underlying content (often provided in raw format such as MS Word for printed material) and modify it claiming it as your own.
PLR material is really sold for a one-time license governed by a set of terms which controls your use of the material, but typically has fairly loose control other than not packaging it and selling it AGAIN as PLR material.
As with any prepared content, a good deal of PLR material is poorly written, often designed for purposes other than to be valuable in itself (Ex as link bait or SEO bait) – yet there does exist some PLR content that is written to a better quality standard with the intention of package for resale.
How Do We Use PLR?
When we started out publishing information we developed 100% of the content ourselves.
Today, we still develop the majority of our content ourselves and still outline 100% of our published information products ourselves, however as we branched into new niche markets and expanded our reach across man online business, we have learned to incorporate some PLR material into our information publishing.
Our complete system for quickly publishing red-hot information products is outlined in Information Marketer’s Zone…but let me give you a glimpse here.
Whereas many people start with some PLR (let’s say an ebook that is published as PLR) and then seek to change some aspects to make it look more like their own (the cover, the color scheme, some of the content, etc…), we do the reverse…start with our own outline and products and incorporate PLR where it makes sense.
Always, always, always start with demand/desire to reach a certain outcome (launch a business, lose 10 lbs, sell your home in 4-weeks or less, get a promotion, etc…) and THEN make sure your approach/system/training offers a unique method of helping them reach that objective.
From there, outline the chapters, lessons, steps, etc… you need to provide to help them realize their end outcome staying aligned to your unique process….
THEN you can look to fill in some of the content with PLR or provide bonus material via PLR when you know what your approach will be.
For example, we recently created a course around stress relief focused on increasing one’s energy by 3X where we wrote about half the material in the package (3/4 of the main course and about 1/4 of bonus material) using other sources including PLR for the rest (ex we included a report on body cleanse for example from PLR which is one of the steps to get your body healthy and able to deal with stress/gain energy.)
With this approach you not only make sure you product is commercially hot and personalized but it makes your search for PLR laser-focused instead of just throwing a bunch of general info together which is just not effective.
