What should you focus on when you are well into product development on your first or next information product (ebook, book, course, membership site, etc…?)
The options are pretty overwhelming aren’t they? Do you work on marketing/generating traffic, creating a website, blogging, writing press releases, running teleseminars, launching an affiliate program, SEO, paid advertising…what should be your priorities next?
Having launched more than 12 information products and helped hundreds of others do the same through InfoMarketer’sZone, we now have a very established, highly effective system down for creating and then releasing information products to maximize profit.Â
Once you have decided on your infoproduct topic and are well underway with its development — you want to focus on 3 extremely important areas as your next steps:
 1. Product Testing, Testimonials and Partners – Get your product into the hands of 10-15 potential JV partners (people with lists, websites, discussion forums…etc ) as well as a half-dozen to a dozen beta customers that can try your product and give you feedback…You want to a) Get some early feedback on your product b) Build some testimonials and c) build an initial launch partner list that can help you hit the market when it is ready to go
2. Create, Test and Improve Your Sales Page – your sales page is everything when it comes to converting visitors into buyers, you need to get a draft of that finished and begin testing some early traffic – you can use an early or partial release to do interim testing so it is ready to go when the entire package is ready
3. Work on your sales funnel. I bet you have gone to a website before where you read some content they have posted and then couldn’t ignore a request to opt-in with your email address to see a video, get a report, receive the latest updates, access a private membership protected site, etc… Upon opting in to get this freebie, you now enter that marketer’s sales funnel where, if done effectively, they have a 10X better chance of converting you to a buying customer than if you had just landed on their sales page cold. This time, YOU want to be the marketer and YOU want the added conversions that an effective sales funnel will provide…
Where are you with your information product? Still in the planning stages? Are you writing or recording it right now? Do you have a product on the market that is not performing well? Let us know by leaving a comment.
