We are moving into an entrepreneurial era, where you increasingly need to brand yourself and produce your own income streams to survive.
The days of having a job for life, depending on either private or public pensions, saving and investing to gain wealth are all disappearing at an alarming rate.
At the same time, economies are coming under tremendous pressure largely based on years of both unsustainable growth as well as drunken overspending – things are tightening up, you can all feel it too?
Add to all of this the fact that technology is accelerating the rate of change dramatically, a person today needs to plan to change their job once every 3-years just to keep up (my take is that this will be more like once every year in the very near future)
While all of this may sound grim, change always has an upside.
Instead of lamenting about the bad things in today’s economy and society (lord knows we hear about them 24X7 on the news which is why I tightly control how much news I consume), we MUST adapt and look to the positives that are brought about by the changes today.
Among the positive changes…
- Technology to start and grow your own business online in the palm of your hand for very little start-up cost. You can discover niche markets, test those markets, produce products, launch those products, build your own following, create your own celebrity and collect cash – the tools are all within your reach right now
- Fast pace and uncertainty mean people are looking for HELP, advice, guidance, and are willing to pay (A LOT) for it. When your very survival depends on getting answers and moving fast, suddenly the value of advice, information and systems to transform their lives increases astronomically
- You are being summoned to take charge of your own time, energy, effort and presence in your marketplace. For those of you reading this who have an entrepreneurial spirit, you realize that in the past it was tougher to decide to be and succeed as an entrepreneur…it meant raising hundreds of thousands of dollars to start a bricks-and-mortar business, buy a franchise or cut a high-cost license deal…that is no longer the case
- You now have an entire ecosystem of potential partners out there to help you grow your market and meet demand. When you produce products, you can tap into affiliate networks (Amazon, Commission Junction, Clickbank, etc…) where you can find thousands of people plugged into your niche market already who are looking for products to promote. For a percentage of the sale, they will become your giant sales force – they only get paid when they sell your products
Turn Your Advice Into Digital Information Products
One of the absolute best products you can quickly and cost effectively bring to market in today’s market is digital information products based on advice.
You have just spent the last week learning and then using your new DSLR camera because you are a photography hobbyist – instead of keeping all of that to yourself or perhaps sharing your passion with others over a beer, write your experience up into a 10-page report, a 50-page ebook or take a series of videos as you walk others through what you learned.
Or maybe you have had to work through supporting an ailing parent, the psychology and impact on your family, how you found support in the medical system, what you learned worked versus what didn’t – package that into your own digital information product and don’t be surprised if you end up selling a few dozen copies each month – the start of what can be a 5-figure, 6-figure or even 7-figure digital information product business.
How many times do you give advice each day?
We actually inventory this during the scoping and product creation phase of the 6 Week Digital Information Product Marketing course inside InfoMarketer’sZone, people are often amazed at what they do know and how much they already have that can become all or part of their own advice-based digital product
Why not you?
We have to change with the times, we MUST take both our income streams and our profession, effort and energy and put it into entrepreneurial activities – that is the way to win in today’s challenging economic climate…one of the absolute best ways to get started is through creating advice-based digital products.
