Here’s an interesting thought, what if you could put together 60-pages of content on a topic that people are constantly seeking out and paying for information — how could you turn that into your own ongoing, recurring profit stream?
We are hitting the age of the ebook…even more accurately…we are hitting the age of the self-published ebook.Â
Packaging information into books, ebooks, reports, membership sites and the like has always been a $Billion market, but now that ebook readers and high powered smart devices are in the hands of the mainstream population – the opportunity is literally doubling and tripling overnight.Â
What are some of the markets where people are constantly spending Millions on information?
- Personal development and improvement
- Weight Loss
- Muscle Building
- Help starting a business
- Improving their career or financial position
- Fixes for various emotional and physical health challenges
- Relationships (dating, keeping existing relationships, divorce, etc…)
- Parenting (tons of micro-niches in this broad niche)
- Dealing with aging parents (as baby boomers enter their twilight years)
- Organics and alternative approaches to living (organic gardening, alternative health care, etc…)
- Spirituality
- Magic and the Occult
Within these macro-niches there are hundreds of sub-niches – we share the actual techniques for discovering, testing and measuring the viability of a given niche within InfoMarketer’sZone, but let’s be clear – there are tens of thousands of potential niche markets here with hundreds of thousands of possible topics and angles.Â
HOW DO YOU TURN 60-PAGE OF INFORMATION INTO MONEY?
Okay, now to the good part, how to turn information you have, research or have found for you into 6 and 7-figure information publishing business.
First, you have two major types of information publishing business models, the first is a content supplier (behind the scenes where you feed the existing front-line content sellers) while the second is becoming a major front-line player in that market yourself…or more clearly:
1. Sell your information immmediately to all of those who are already doing business in this niche by offering your material as licensed content – resell, PLR, private sale, etc.. With some of the big players in this niche, you could be the “back-end” to someone else’s already established front-end supplying content. Â
For example, a website owner that has a list of over 200,000 hungry subscribers who get regular updates on dating advice from that publisher is always looking for great information that he can offer his subscribers – he may pay you one large sum up-front for exclusive access to your content (we have done this in some cases in the past) OR you may decide that you give 100 of the top players access to your content for less (say $100 each) and quickly make $10,000 or even more depending on your content.Â
2. OR — you may want to become a front-line player where you build your own list, your own online presence, your own affiliate base and your own group of products. Obviously this will take more work and perhaps a little longer, but results in a cookie cutter approach that you can use to roll out product and after product and continually earn money from your list — it also builds you a business with equity that you could sell in the future should you have/want to.Â
The benefit of this model is that you become a branded expert, you lay the foundation for additional products and services and can easily turn this into a 7-figure information publishing business in the next couple of years.
At this point, you may wonder about some of the topic areas I listed above – you may have a concern that there is too much competition.
You will have to take my word for it here…having worked with thousands of other information product entrepreneurs and believe me when I say that more competition is GOOD, less competition is BAD…for one simple reason. More competition means that people are spending money for information, less competition means they are not very much.Â
What will be critical to your success is…
1. Clearly hitting the online audience with the emotional triggers (product title, headline, sales copy) of why people desparately want to become lean, add muscle and lower body fat…there are a few different directions you can go there (fat burning, muscle building, health, etc…) you need to clearly decide on one and then…
2. Create a SYSTEM that helps to differentiate what you have to offer from the competition. Sounds like you already know what it takes and have the proof which is great, but you have to have a simple way to explain to people why your approach is different OR at least simpler or more effective
3. Learn the in’s and out’s of internet marketing. Keyword research is definitely a part of it, but so is knowing what to DO to most effectively target the keywords you identify as the sweet spot AND learning the basics of affiliate marketing will be important in this space as there are tons of big list holders and channels to market that love to promote hot products in this niche. Literally some of them will spend thousands and thousands of dollars each month advertising if they know your product will sell.   To that end, it is likely worth working with a copywriter (if not having them write your sales page entirely, at least have them critique it which often costs less) so that you shorten your path to higher conversions and can move to an active, thriving affiliate model sooner
A very affordable way to learn every aspect of the information marketing business from idea generation & testing to product development through the very latest and most effective online marketing techniques is to leverage the ton of help and support over at InfoMarketer’sZone – used by thousands of other information product marketers to turn their ideas into profitable info product businesses…the techniques are pure gold.
