There is no better way to improve your profits, gain overnight brand awareness and build the foundation for a very high-growth online business than releasing your own hot-selling info product.
Ebooks, books, home study courses, membership sites, seminars, video series…they are all highly profitable products that you can create in 4-6 weeks as long as you stick to a few important principles:
- You focus on a red hot niche opportunity with proven demand
- You offer a product with high perceived value
- You do a good job of connecting with the most passionate buyers in your marketplace
- You have a decent knack (or pay to have someone who does) for writing a decent sales letter
Having produced dozens of our own info products across 5 different niche markets that range from health & wellness, personal development, hobbies and business we can guarantee that the most critical factors are listed above.
But what additional tips can we provide to help you really knock your first info product out of the park?
Here are 4 additional tips that you can use to really hit a home run with your information products.
1. Desire-Based Sub-Niches
Way too many first-time info product publishers focus on a mega-niche like Health, Fitness, Relationships, or Personal Development (using just 4 examples).
For sure, these are some of the best playgrounds when it comes to focus markets for selling your info products, but they are too high-level, too general and too meaningless to those who matter.
Who matters?
Someone with a specific desire to solve a problem or undergo a transformation in their life.
What do you think works better, someone who wants to get “healthy?” or “men who want to lose their love handles?”
Of course it is that last one.
The golden profits with info products comes from very focused, highly emotional topics based on major life desires, pain or transformations.
Keep this in mind when you plan your first (or next) info product
2. Remember, It’s All About Them
There are two things I ALWAYS do when I begin planning and outlining my info products…and I highly recommend you do the same.
a) Create a description of your ideal customer…are they men or women, what age range do they fall into, what are their main frustrations, what else will they likely have purchased to help overcome their frustration, what dreams do they have, what are they trying to do (reduce pain, speed up transformation, redo their life, etc…)Â The more detail you have, the easier it will be to plan and outline your product to exactly match their desire
b) Write a sales letter outline. For those of you who have not written a sales letter before, basically the outline is 1) State the main problem or frustration your product will address 2) State why other solutions may not have worked 3) Explain why yours will 4) List the benefits your ideal customer will experience when they use your system
By performing these two simple tasks you will be keeping the focus on your customer AND helping you focus speeding up your overall time to market
3. Laser Focus On The Result
I see it all the time, especially from people who love to write, the tendency is to ramble on and get away from the very specific task of helping your customer achieve their desired outcome.
The best way to avoid this from happening (and saving yourself HUGE effort and time) is to outline your info product using specific steps toward achieving the desired outcome and then further outlining each step using a list of questions that your customer will need to have answered to climb to the next step.
Outlines are critical!
The day or two it takes to properly outline your info product will save you weeks/months when it comes to getting them done.
I have even outsourced sections of my info products in the past to third party writers who sound just like me because my outline was so clear and concise – you get exactly what you are looking for and often for less because your writer knows the value of having an outline to work from.
4. Hand Them The Result
Another very common mistake I see less successful info product marketers make is thinking their job is about “informing” or “educating” which results in a long-winded ebook, book or course that simply dumps information onto your customer.
Remember, they don’t want information…they want a system, set of steps, shortcuts, painless ways that they can achieve their desired outcome. Information just gets in their way…but actionable, clear and measurable instruction is highly valuable.
In many cases, info products are purchased for the support, hope and ability to fast-track your customer’s move toward or away from something in their life.
Always, always, always focus on “coaching” your customer through a series of steps where they (and you as well as your future customers) can see results helping to motivate and take them to the next step on the way toward their ultimate transformation.
Again, this helps tremendously in not only getting your product developed quickly and holds the added value that you can typically price your info product much higher than a typical ebook or book as you now offer a “system”, “course”, “guidebook”, etc…
As you can see, there are many ways that you can publish and successfully launch your own high-profit information product…let us know if you are working on yours by leaving a comment.
