The biggest challenge in getting your E-book, online course or coaching program launched is the perceived Risk To Reward ratio…for most, the risks outweigh the rewards.
For exmaple:
- Risks: Time, sacrifice, disappointment (of no sales), learning how
- Rewards: Money, freedom, happiness and prestige
Here’s how to lower the risks and elevate the rewards:
Clarity Of Purpose
Greatest obstacle to quick digital product creation is market and topic uncertainty
When you have a clear avatar of your audience AND a proven demand/desire for outcome…
You know EXACTLY what to work on each day – no more uncertainty
Always remember here that people want to eliminate pain, make life easier, increase their prestige and appearance, and to be financially independent.
Try and make your desired outcome map to at least one of these consumer buy reasons.
Passion, Purpose And Strengths
When you pick a topic/desired outcome in a market you have passion for and have some strengths in attacking…
The probability you will see it through, and have FUN, is very high.
Many digital entrepreneurs make the mistake of picking topics they “think” will sell or that someone else had success with but then quickly lose interest and never launch their digital product.
By picking a topic that interests YOU and then finding commercially viable topics within that audience and niche market, you make your chance of success MUCH more likely.
We have worked with thousands of entrepreneurs through our 30 Day Product Profit Program to nail down their PERFECT first topic, from there things become MUCH simpler and faster.
Outline For Success
Learning to outline like a BOSS…THIS is the key to rapid product creation AND huge sales.
Work backward from the purpose of the course, book, program, etc…
Outline in questions – triggers your mind to focus FAST.
This means you can easily create the content for your digital product in days rather than months.
Minimal Viable Product…
Becoming a highly paid digital product entrepreneur is a process.
Step 1 is getting your FIRST product (your MVP) to market FAST!
Your customers will tell you what they want next…that’s where you really scale.
The biggest secret to success for online course creators, digital product entrepreneurs, coaches and consultants is working IN their business to find out more ABOUT their business.
The faster you can get your first customers and learn from their feedback, the more unique and valuable you will become.
Be Everywhere!
Commit to massive action on the content side.
Create a mix of content from long-form (think YouTube videos or Instagram/Facebook Lives) to short-form, attention getting content (Instagram Reelse, Tik Tok, YoutTube Shorts, etc…) through to leveraging existing influencers and their audiences (Ex Podcasts.)
Start before your product is finished.
Begin to share your ideas, tips and stories with your audience as you go so you can both begin to gain followers, but also incorporate any feedback you get along the way.
Not only will this bring you sales, they can help review and provide testimonials to boost sales.
This part takes action, faith, persistence – put in the effort and it will happen.
That’s it for NOW. If you’re ready to Turn Up The Fire on your Online Digital Product Or Online Course Profits, you will find 30 Day Product Profit Formula to be a critical resource!
