When it comes to starting or growing any advice-based business such as training, course creation, consulting, coaching, or ebooks – books, the value is in the feeling you provide for your customers NOT in the information itself.
Your students or readers do NOT want your material…what they DO want is the outcome and resulting shift in in feelings your material brings about.
There are at least 3 VERY important implications of this point:
- Start With The End In Mind: The #1 mistake we see digital product entrepreneurs making when we see them show up at 30 Day Product Profit Secrets is developing their product with a topic, idea, or information WITHOUT taking into account the ultimate transformation their customers want.
- It’s SO Much Easier This Way: When you know exactly the target outcome and emotional state you are shooting for, suddenly the entire exercise of product creation, course creation, book writing, etc… becomes so much simpler and faster. For many, this focus means people finish their minimum viable products in days instead of weeks or months.
- Much Greater Connection: When you succeed in creating a course or product that helps someone achieve a desired outcome and resulting emotional transformation, they become a champion for life. Not only will they buy more from you, they will be an excellent testimonial helping you gain trust and sell much more.
Your level of success as a course creator, coach, digital product entrepreneur depend heavily on knowing and then reaching your target market’s desired outcome. It’s time to shift your thinking and your results.
