Each day I talk with people who want to escape their current jobs, mothers who want to turn a few spare minutes they have at home each day into a new opportunity or someone who has just been on the losing end of a company’s job downsizing initiative – they consider creating their own information product, but have trouble tracking down a market and topic they’re comfortable will sell and that they can live with over the next year.
In fact, topics exist all around us each day. Through your own experiences, frustrations you hear others speak about, online discussion forums, and even the news…YES, the news.
When I first logged on this morning to answer my mail, process orders and provide customer support to customers of my various businesses – my browser default page is My Yahoo – where I immediately get access to top stories in areas such as Health, Entertainment, Business and Lifestyle topics.
There are dozens of hot topics each day that present themselves as news stories each day that could easily be turned into top selling information products – they have a built-in, proven audience or they wouldn’t have made it to the front page of Yahoo in the first place.
For example, I see "How To Land A Job In The First 10-Minutes" – a story that rightly points to the fact that any job, including your dream job, the decision is made in the first 10-minutes and then goes on to share several points that can help given this reality.
Terrific market (hungry, desparate job seekers), great topic (how to master the nerve-racking interview) – but you know what is missing?
Detail, specifics, expert opinions, a method and checklist that you can turn into a report, ebook or home study course in how to prepare for interviews.
The same goes for articles you find in magazines, even chapters in books you see in the bookstore can be turned into more detailed information products – the great thing is that the demand for the topic is already proven! No guesswork, if the story appears in a top magazine, news portal or as a chapter in a book, then the topic has already been studied for demand quite thoroughly – so you are safe in knowing that your efforts will not be wasted in producing your infoproduct.
The next step…use the formula presented in our 45-day To Your Own InfoProduct Profit video course inside InfoMarketer’sZone and be seeing the profits of your new online business within 2-months. Finally, a real business online in less than 60-days.
