Hi all –
Thought I would do something different this week.
This week we have a very interesting niche market to explore.
I say interesting because this is a typical market that offers
many potential sink holes (dead ends from a product demand point
of view), with only a very few gems. On the face, there seems to
be great demand, but without pinpoint accuracy on niche demand,
you will be left with a product that doesn’t sell.
Pay SPECIAL ATTENTION to this example, I see many more examples of products that struggle with topics that have these same characteristics – and the effect is often not pretty!
First, let’s look at the numbers on some promising keywords:
soccer: 542,493/$.63
youth soccer: 25,204/$.76
soccer drill: 22,348/$.12
soccer coaching: 9,983/$.60
soccer game: 8,646/$.12
This is a perfect example of a market that tricks most product developers.
You have very good demand online – half a million hits per month is
nothing to sneeze at!
Offline, you have a sport that is seeing a rapid increase in popularity.
However – if you dig deeper, there are some harsh realities that indicate that there are basically two areas that show proven demand
in this market – all other topics suffer tremendously.
Notice that soccer coaching and youth soccer are the two words that
get both significant demand AND significant investment in advertising,
as you can see from the +.60 per click investment
Second, a look at book sales from Amazon indicates there are two
corresponding topics that sell much better than other titles:
Youth soccer
and
Soccer coaching
Example: “Coaching Youth Soccer: A Baffled Parent’s Guide”
“Teaching Soccer Fundamentals”
“Coaching Girl’s Soccer: From the How-To’s of the Game
to Practical Real-World Advice — Your Definitive Guide
To Successfully Coaching Girls”
Not by accident, these titles address the keywords that are in
most demand from an investment point of view.
So now you have proof of demand, proof of money being spent on very
specific topics.
Your next step should be to seek out discussion forums, clubs,
soccer coaches, parents of kids who play soccer to identify a list
of things they would like to learn, see more information on or
questions they want answered.
Finally, read through a few of the best selling books on the topic
you choose, match the demand you see from the market with what
is already out there – improve on your competition and then begin
organizing your very own product.
If you are struggling with writing fast, organizing your written
infoproduct, knowing HOW to publish information – then here is the
only course you will EVER need:
http://www.infoproductcreator.com/part/14days
Apply this same formula to any market you are considering – you will
become a much better judge of profit potential with this system.
Jeff
http://www.highertrustmarketing.com
http://www.create-e-mini-course.com
