Great news for anyone who is offering paid content such as information products, ebooks, reports, manuals or other how-to products online.
Its official, an increasing number of people (to the tune of nearly
50% of online users) look to the internet to help them make major, life affecting decisions.
As reported on Yahoo today, research found that “…the Internet is becoming increasingly important to users in their everyday lives”
The article goes on to mention major decisions of purchasing a house, car or overcoming a health crisis. These are definitely opportunity areas for information product developers and marketers.
However, think of the many other items people consider life-impacting that you could also rely on more online research…
1. Decisions on travel and leisure
2. A major hobby purchase (high end guitar, golf clubs, boat, etc…)
3. Parenting decisions – none of us get enough training in that area
4. Staying young – ANYTHING to do with looking, feeling and acting younger
5. Seeking friendships and relationships. Our lives go through many ups and downs, in the valley’s we seek out help on improving our friendship and relationships
6. Making major career or self-employment decisions. There are many opportunities here.
Each one of these areas carries with it hundreds of information product ideas from ebooks, reports, seminars, audio products to paid newsletters and membership site possibilities.
The good news is that people are increasingly looking to the internet to help with solving their major life wants and needs. Positioning your information product marketing business to take advantage of this upward trend may just be the smartest, most rewarding business decision you will ever make.
Jeff
