We’ve talked about online business models before, you have the big 3…
- Sell your own products and services online
- Sell someone else’s products or services online (affiliate marketer)
- Sell ad space either through pay-per-click, text ads, etc…
Indeed, these 3 business models describe most of the money making that is occurring online today, but there is another twist – taking a long-standing “finder’s fee” business model and applying to online marketing.
What is a finder’s fee?
Whenever someone brings customers into a business – typically a tangible bricks-and-mortar business, they can be paid a percentage of the profits or a flat fee for their work.
In a recent story “New Ways To Strike It Rich On The Web”, you will see an example of online marketing entrepreneurs who look for opportunities bringing online customers to real businesses – not a bad opportunity IF you have an interest and strength in networking, negotiating and working with partners to “front-end” a web presence for them.
I want to stress that this sort of business is only a good opportunity for those of you who like cutting deals, talking with professionals outside of your core competence, networking professional who likes to negotiate deals.
If you are someone who prefers to create their own content – as many members of InfoMarketer’s Zone do, or act as a silent broker for other people’s products, then this “finder’s fee” model won’t work for you.
Biggest secret to building your own online marketing empire is figuring out what you enjoy and are best suited to do online – match it up with a correpsonding business model and then take action to build your fortune.
Jeff
