Remember how many times I have shared the secret to writing massively successful information products like how-to ebooks, courses, membership sites, seminars and training programs…
The Secret To Success Marketing Your Own Info Products Is To Help Bring About Transformation In Your Prospect’s Life In An Area With Such Urgency They Are Willing To Pay For Help
Sounds obvious enough right?
Yet over and over again we get people who end up using the proven info product creation and marketing system over at InfoProduct Success Package coming from projects that made the fundamental mistake of believing their main objective was to inform, educate or train their prospects…instead of “transforming” a part of their life.
It stands to reason that one of the biggest obstacles toward anyone achieving major transformations in their lives is fear.
So, when you target a particular niche market, think of the fears and obstacles standing in the way or achieving the desired transformation they are looking for.
Here’s a concrete example…
If anyone reading this is already (or is about to become) a father, they know something about the fear and uncertainty that goes along with parenting.
After all, many of us enter fatherhood barely able to take care of ourselves or be responsible for our own lives and now we think about being responsible for another helpless human being 24-hours a day, 7 days a week…if that doesn’t spawn fear, then nothing will!
In the case of one inspired father, that fear was put to good use and became the driver behind “Kids These Days” – a part-fiction, part-real first book that is doing extremely well for its author (and paranoid Dad) Drew Perry.
Here’s a great piece from a the Elon Pendulum news site sharing just how that book came about, what becomes clear quickly is that the fear that Mr Perry was able to overcome spawns both knowledge and inspiration helping others transform themselves from single, carefree people into responsible Dad’s despite their own lack of confidence.
Where there is fear, there is a great info product idea…can you think of an area in your life where you overcame fear (because you HAD to or because you stuck with something) that could help move others beyond their fear? Post a comment and let us know.
