After our interview with Paulette Ensign of Tips & Booklets fame a couple of weeks ago, I’ve heard from some of you questions on how you might use those booklets in your business – and more important, how do small tips booklets turn into big profits for your business.
One of the most powerful techniques for leveraging BIG money from information included in your very own Tips Booklet is through licensing the booklet to other businesses, associations, or individuals – instead of selling one at a time, you license for hundreds, thousands or even tens of thousands of uses.
To help understand the true potential – here’s an artilce Paulette wrote about her own licensing experience – the message is clear, there is massive potential to earn big profits fast with your own Tips Booklet:
“How Many Ways Can You License Your Informational Tips Booklet”
You’ve been thinking about writing a tips booklet. After all, it’s shorter, faster and easier than writing a book. And you don’t have to keep writing all the time like a newsletter.
A single manuscript of a tips booklet can be recycled over and over again, developing a new income stream with each and every deal. The booklet can be created from a book you’ve already written, a newsletter that is part of your ongoing world, or from sound bites you continually share with clients, audiences or anyone who will listen.
When that booklet is done is when the fun really begins. It can be sold as single copies or as large quantities that you produce for your clients. Or, you can sell the rights to the contents, on a non-exclusive basis, in lots of ways. Think about all the languages in the developed nations of the world. That can be one starting point. Find someone who is interested in licensing the right to your material to translate into another language. They get to do the translating, editing, production, marketing and distribution…and pay you for that right! You could also license the rights to your information to a company who wants to purchase a very large number of booklets from you. They can generally buy print less expensively than you can sell it to them. You will again license them the right to do all the work, and pay you for it.
You may also find there are other venues where your manuscript can go. What about an audio tape publishing company? Either you can hire yourself out to record the program as part of the licensing deal or the audio tape publisher can bring in someone to do the recording of your material.
What about licensing the use of your content to a catalog company to pepper their catalog pages with your tips? Or a public relations firm can bring your booklet manuscript to a client of theirs to use as a radio, television or print commercial …“This organizing moment has been brought to you by XYZ Office Supply Company”.
Do your tips work individually on posters, coffee mugs, tee-shirts, screen savers, or computer mouse pads as advertising specialty items? What about a tip a day on a calendar or as a CD ROM or even as the premise of a board game? Would some tips work as a needlepoint design?
These are just some of the many ways one single manuscript of informational tips in your area of expertise can be recycled over and over again, reaching a larger audience and generating tons of dollars for you, with your client doing all the production. Think of what other ways you can license your booklet content. The possibilities are endless!
Paulette Ensign has learned her business by doing it. She has never taken a formal business course in her life. Her company offers a range of products and services to support your success regardless of your budget of time or money. Visit her Tips and Booklets Website For More Articles and Information
