The answer to this one, seemingly simple question could make a massive difference to your business in 2008, so read this carefully.
Who do you listen to?
Who do you buy from?
Here are some characteristics that will most likely describe the type of people we buy from:
- People who we feel connected to or trust
- People who have proven they have achieved results
- People that see the world the way we do
- People that present a hope or vision that is in line with our own
- People that take the time to get to know us, give us the information and tips we need to make up our own mind
here are some characteristics of situations where we usually DO NOT buy:
- When we are bombarded with ads from people we don’t trust
- When we hear from someone we do not have a connection with
- When we hear messages that are NOT in line with our desires
- When we feel we are not valued or getting treated properly
Think about your website, your business plans, your email marketing, your pay-per-click advertising – which category would it fall into today?
How much high-value, free information do you release to your customers each week? None! Once or twice?
What have you given to your customers that would endear them to you?
If you could capture their acceptance – have them view you as a HELP not an obstacle, then the door to unlimited revenues will be wide open to you.
THE SUREFIRE WAY TO LIMIT YOUR INCOME
I used to hate it when people would tell me 99% of success in business is due to marketing – especially when their version of marketing was advertising, press releases, online pay-per-click ads, etc…
I knew better – not because I was smarter, more brilliant or born with a gift for reading minds…but because I had tried these things and found something MUCH better…
Actually…two things:
- Consistently delivering the absolute best information you can to your market for free – with the promise (and actual delivery) of more for those who signup
- Being involved in your market so that always forsee new struggles, challenges and opportunities to help your market progress to the next stage.
An odd thing happened early in my online marketing endeavors, the more free information based on being involved in my market I would produce, AND the less advertising I did – the more money and response I would get.
Seems backward to many people, but it’s the truth and continues to be the truth today.
What sorts of content do I mean?
- Answers to questions on discussion forums
- Detailed comments on blogs citing experience and knowledge
- Blog postings just like this one
- YouTube Videos that provide in-depth, experience-based lessons
- Free special reports and custom videos for my subscribers
- Teleseminars
- Surveys with Q&A sessions
YOUR KNOWLEDGE IS VAST
What keeps many people from delivering massive quality to their market…FEAR!
The fear that they have one good idea, one experience or one good piece of knowledge that is currently in demand so they need to get as much money for it as they can before it’s gone.
It’s a way of thinking that sees their potential as information entrepreneurs as scarce when the approach should be that they have the ability to constantly and continually feed information into their market and all that stands in the way between them achieving millions of dollars in sales with tens of thousands of customers is a TRUSTED RELATIONSHIP.
For any of you who regularly read this blog (or for those of you who are new, we welcome you to do so as we head in some very exciting directions into 2008), you know we give away a tremendous amount of information, first-hand knowledge, opinion based on experience, access to tools and videos, etc…
That’s the way it should be – and as a reward we have tens of thousands of subscribers on various lists that we treat as a major part of our businesses allowing us to add even more value to these people as they progress toward their goals.
When we started InfoMarketer’sZone, we developed the content as if this was a $5,000 or more seminar and purposely kept the monthly fee to a bare minimum at only $17/month and even less if purchased for 3-months. Inside of that site we provide personal Q&A and Mentoring that would cost hundreds of dollars an hour from anyone else.
Why do we do this?
Simple – I know that it will help me to create a relationship with you – my readers and subscribers and that we can collectively do great things together in the future.
So, I ask you again – what are your plans in 2008 to add MORE value to your market and to become MORE involved with your customers. By working on a plan that sees you bringing more value to your market you will notice that your income will rise – and rise SUBSTANTIALLY!
Jeff
