I still fondly remember nearly 15-years ago when we came out with our very first ebook and we captured more than $3,000 in 2-weeks – without a list and only with a few partners.
It was that point I knew that product creation and marketing would be the ONLY business I would ever need to run and certainly 15-years later that is still the case.
I’ve had other jobs and consulting gigs since, but the special thing about them is that I didn’t NEED them…they were things that I wanted to do and meanwhile, we continued to release digital products learning what works and what doesn’t along the way.
(You can benefit from the teachings and learnings with our Fast Track System To Earning Information Product Profits inside Information Marketer’s Zone)
Yes, the sales and profit were very nice, but even more important were:
- The leverage we gained over our time and effort. It took us about 2-months to complete the first product (the longest of any product now that we have it down pat), and yet continue to still sell that ebook (with a few updates) today nearly 15-years later! Any time you can generate years of sales from a one-time effort – jump at that chance as this is the key to leverage and the elusive “passive income” everyone strives for
- How passionate and positive our customers and market were. When you control your product and you control what’s in it, how much it can help people and how well you target it to the audience you know will benefit, having your name on a digital product is right up there in terms of satisfaction with any experience you may have in your life
- How valuable learning to create & market products is…You learn first-hand what it takes to a) Identify pockets of demand in a market b) Create something from nothing (your product) and c) Market that product effectively to your niche – these are skills that will empower you for life and that can be re-used over and over again to generate sales, profit and the lifestyle you are looking for no matter how bad the economy gets, how nasty the news gets, or how bad the job market gets.
- Perhaps best of all, once you have an intro product in a niche market people begin to come to you with other opportunities, with questions (that tip you off to other product opportunities and consulting options) and you instantly become KNOWN as an expert – branding that can not be bought
When people ask me, “should I sell someone else’s product or create my own…” there is no hesitation – make it your OWN!
Why would you put all of the effort into marketing and selling products when you are building someone else’s business, life and future?
The reality is, you want to control your product, put whatever investment you make in marketing back into your business and leverage the global set of partners and affiliates to bring YOU traffic, publicity, sales and profits – let them help YOU build your business rather than the other way around.
Fast-forward 15-years, some 14+ digital products later and if anything, the opportunity today is even bigger!
In yesterday’s tutorial video we covered the 4 Myths of Digital Product Creation – specifically why people fear it so much and how you can master product creation in 1/4 the time you think it will take you and make sure it is a top seller.
If you are starting or growing your online business, don’t miss out on the incredible profit and satisfaction that comes with having your own signature digital information products.
