It’s very hard to ignore the fact that any bookstore or online book retailer is made up largely of non-fiction books that communicate information to their readers.

It could be a how-to book on saving money with your vacation, a step-by-step process to greater weight loss or a plan to improve your finances. 

While there are certain mainstay markets for information-based books, e-books, reports and so on…there are hundreds upon hundreds of markets that have proven lucrative, many you may not have even considered.  The "For Dummies" series continues to expand with hundreds and hundreds of different titles each focusing on providing clear, concise information to a specific target market.

In fact, we help show you in "The Ultimate Information Entrepreneur’s Success Package" that YOU have either experience, knowledge or passion for a topic that could turn into a powerful online business if packaged in clear information-based products to sell online. 

Having written dozens of information-based e-books, books, courses, audio and video products – and coached hundreds of others to do the same, we can identify 5 key things you want to do to turn your knowledge into top selling infoproducts you can sell online:

1. Feed a desire to either achieve something your audience really wants to achieve (attract a relationship, improve your golf score, start a business, get better at gaming, renovate your home, etc…) OR avoid something they are currently struggling with (lose weight, reduce stress, get out of debt, learn to negotiate, overcome illness, etc…)

2. Go deep.  Your value as an information product writer or producer is to become an "expert" in your marketplace – going a level or two deeper than a general book in the bookstore would go on a particular topic thereby adding more specialized value to your marketplace allowing you to get more money for your information.   A really simple tip you can follow is to find a leading book that deals with your topic area, find a chapter that skims the surface of an important aspect of the market and choose to spin-off a product just on that topic alone. 

3. Create a system.  Don’t just inform and educate, solve!  Your reader either wants to achieve a desirable result or avoid a current situation – show them the path to get there.  A general book will get you $27 or less, a system, course, guidebook or manual that helps walk your reader through the steps to achieve an end result can be marketed for far more – $47, $97 or more.

4. Be clear and simple.  9/10ths of the attraction of information-based books, e-books or other courses, workshops, audios and videos is the combination of helping your audience achieve their goals FAST in a PAINLESS and EFFORTLESS way.  What I mean is that simplifying the steps your reader needs to take is the surefire way to make your book popular. 

5. Build a franchise not just a one-book business.  Let’s say you choose the weight loss marketplace – your first product outlines a powerful system for improving and maintaining your motivation through a weight loss program.  You should have a plan to also deliver a diet-based system, then a weight training system, followed by a long-term weight plan, etc…

Using techniques you learn within the Ultimate InfoProduct Profits Success System – you’ll learn how to quickly release these types of information products – even if you struggle to write or haven’t created these types of products before, allowing you to create a multi-product, multi-income-stream business within months. 

The best part of all of this?  You get to…

• Keep 50-90% of the sales as profit (authors get to keep only 1-5%)
• Leverage a few weeks work over years of sales
• Brand yourself an expert in your field
• Create a business based on marketing YOUR OWN products allowing you complete control and equity for your effort

You can do it, writing top selling e-books and books is completely within your ability – the decision is only IF and WHEN you will get things started.