When you are planning, building or growing your online business based on writing your own ebook or information product, it helps to see successful models, topics that sell and how the publisher is marketing their business.
I have a terrific example for you today written by a researcher who recognized the way social networking site MySpace is being used by musicians and bands to market their craft — so he wrote a 60+ page ebook on the topic.
You can see his site here .
Not only is this a great example of someone finding an opportunity for a hot topic to write their ebook on, a critical part of our Information Entrepreneur package, but the simple site he has put together has all of the important elements including:
- Sales letter with focus on strong headline, lots of sub-headings, bullets and good offer
- An articles directory which provides a source of traffic, some content to draw readers into the site further
- A blog – everyone should have one to generate traffic and search engine ranking
- An opt-in form highly visible – definitely a top priority of the page, very important to online business
If you are looking for a model to follow in launching or re-designing your online business, Bob’s site will certainly give you a great example to follow.
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