Intuitively, you know that you don’t want to spend the next 1-year, 6-months or even 1-month working on an e-book, report, membership or other information product if there is a chance it will flop.
You know what I mean, that feeling that creeps up on you, it starts with one single question, then moves to a twinge of doubt about your topic, but soon it changes to outright paranoia and finally to self-destruction of your information product idea – you’ve done it, convinced yourself to stop dead in your tracks.
2 weeks later, your back at it again with yet another dream, another information product idea.
How do you get around this doubt and make some serious progress?
Simple – validate your idea and especially your unique value proposition.
In other words, before spending weeks and weeks on your information product topic, use one of these techniques to help prove your market will buy your online product —
- Test similar affiliate products first to see if your market shows signs of buying
- Focus your first few weeks on list building – then validate your ideas against your list
- Test your product ideas with a partially developed product or outline by testing an “advanced release” version of your product
- Develop one chapter of your e-book, course, workshop or infoproduct and market it as a 5-10 page special report
There simply is no need to spend months on a product that you are unsure about, instead spend a few days on a technique to test your market and validate your ideas.Â
Often, the secret formula for online marketing success is the ability to find a winner among many ideas – great online marketers will be running several tests at once and find the winners faster than anyone else will. It’s not that they are smarter, just that they understand the value of parallel testing.
So, by using the techniques outlined in the Ultimate Information Entrepreneur’s Success Package for market research and finding ideas for your infoproduct business, and apply the rapid writing techniques unveiled – you can develop these quick “test” products to validate your market in no time.Â
Jeff
