We teach a 6-week, 45-day comprehensive information product marketing course over at InfoMarketer’sZone where we spend time outlining the initial techniques for identifying hot markets, discovering opportunities and demand for information, positioning your own BIG idea in line with the opportunity and trends.
Yes, that was trends…
Ideally you want to be in front of trends, not on the backside.
Here is an interesting article that identifies 4 trends that are (and will to an even greater extent) driving consumer desire and buying behavior — including information where you can derive value in relation to these trends…
1. Trend 1 – Baby Boomers planning to continue working after retirement means a brand new market for information on ways that the 60+ population can continue to earn and income, continue to operate businesses and use their creativity while balancing other concerns of retirement such as travel, finances and extended families.
2. Trend 2 – Population is tending to be further from their workplace opening opportunities for telecommuting, information on how to setup home offices, communication systems, online video to communicate back with the office
3. Trend 3 – A shortage of sleep. We are heading into an era where we are burning the candle at both ends. Information products that help us cope with less sleep OR point to the health dangers of getting too little sleep would sell well in the face of such a trend.
4. Trend 4 – More pets means more people passionate about learning to buy, train, and keep their pets healthy. Within this macro-level trend are smaller niche trends as certain pets may become more interesting to the pet buying population. For instance, I have noticed a real trend back toward salt-water acquariums and fish – is that something you are interested in or have experience with?
