There’s a dirty little secret that many of us don’t discover until we spend hours and hours becoming Web2.0 personalities on Facebook, WordPress, Netscape, Yahoo, Digg, Delicious and on and on we go…
Without understanding this one important principle, you could spend the better part of your life online, developing content and never seem to really see ANY advantage from Web2.0 while the person over the keyboard from you can post once a week and generate a fury of user generated content.
I hate to do this to you, especially since I have trouble helping my 7-year old with his math homework, but here’s a simple math lesson EVEN I GET…
1-person posting 20 different Web2.0 content pieces each week = 80 pieces of content each month
1 person posting 5 different Web2.0 content pieces each week each of which gets an average of 5 associated comments, ratings or links = 20 + 100 + extra ranking from social search engines = LOTS MORE influence and traffic.
So, the question becomes, how do you become better at attracting links, user generated content and reviews of your postings…
That’s the "skinny" about all of this isn’t it – your ability to leverage interest groups and others online naturally with your content.
I had first posted this to my members over at InfoMarketer’sZone, but felt it was so important that I am posting it for all of you here…because it is fundamental to success with Web2.0 Marketing.
Under the heading of "social networking optimization" this post gives you incredible tips on how to make your content more attractive to the Web2.0 community allowing you to take full advantage of the natural benefits built into SEO with Web2.0
For example, do your articles, blog postings, reviews or other social networking posts attempt o use…
- humor
- attack or controversy
- comment on current news
- play on ego
- incorporate video
These are ways to get attention in the Web2.0 world, and attention is the first step, being positively received is the second.
You want attention from the big authority sites – and it doesn’t take much to get ranked well. We have recently attracted major traffic from reddit.com, digg.com and delicious as well as Myspace and this blog by using the icons below each blog posting, our users can rate our work on the social networking sites.
It’s our job to get attention and create value, if we do that, then our readers submit user generated content on our blog postings and the search engines respond.
So, now you have it, the dirty little secret Web2.0 Marketer’s don’t tell us about generating content in this new era of marketing.
What are your experiences with getting attention in this growing Web2.0 world?
Jeff
Trackbacks/Pingbacks