Often I have subscribers, customers or even first-time visitors to my sites ask questions about writing and selling an e-book before they even consider a market or having their own website and blog.
In other words, they are looking to develop their product before having become active in their marketplace.
On the other hand, there are many existing content developers, website owners, forum publishers, article writers, and blog publishers that have achieved a certain level of traffic and readership and are now faced with the prospect of monetizing their traffic.
What options do they have for monetizing their content?
- Advertising
- Affiliate products
- Reviews
- Or…How about selling an e-book that they themselves have written?
That’s right, if you fall into the category of having a hundred or more unique visitors to your website or blog each day, then writing and selling an e-book you publish is a terrific way to monetize your traffic.
Advertising is simple and can be effective for generating some initial income, but as any content publisher will tell you, it’s a constant challenge to get any serious income from advertising unless you really get into the ad brokerage game where you sell your own space – and that is a pain for most publishers.
Reviews are ok, but again the money is limited and you can only do so many reviews before people will tune-out.
Following the steps in the 6-Week Information Product Profits Video Course you can have your own information products (books, e-books, courses, audios and videos) completed in as little as 45-days and the good part for you is:
- You work once and continue to earn ongoing sales and profits for years to come
- Having a product of your own (book, e-book, report, audio or video) further differentiates you as an expert
- Top authority sites will send YOU traffic – by offering an affiliate program to resellers you will have top publishers sending you their valuable traffic for a cut of profits from your e-book resulting in a stampeded of loyal traffic and readers to your sites
- You don’t have to keep chasing new affiliate products to offer or ad revenues, it’s a develop it and watch your money grow approach
- Your own book or e-book gives you a mechanism for further publicity resulting in more exposure – interviews, press releases, reviews and more…
Here’s an interesting interview over on Problogger with an e-book writer that has monetized his blog with an e-book and shares some very powerful results in terms of sales and profits.
Interesting takeaways from this interview are…
- Estimates 80-hours to write the e-book, roughly equating to 6-weeks spending 13-hours each week. Not too far off the mark for most people, though with the tips in our e-book writing system, this result can be improved on.
- e-Book and information publishing business is a "much more dependable business to be in" when compared with other forms of monetizing content on the web
- Good deal of sales potential is in the topic chosen and unique value proposition
- Sales average between $500-$1,000/month with peaks of close to $3,000/month with one single e-book using limited promotion. (Ex. there are many things he could be doing to elevate these sales even higher)
- He has chosen to publish both in e-book and physical book formats using Lulu.com for self-published – print avenue
- Notice that his sales peaked when he focused on sending out review copies to several other bloggers – a great promotional technique
- He thought of the BRAND instead of just the book. This is so important to look beyond one single product to a franchise of products – that’s where the money becomes really interesting.
Whether you are starting off without a web presence or have built a significant web reputation – putting the effort toward starting your information product publishing business will help you build a long-term, high-growth, dependable business that will open doors and automate your income generation for years to come.
What are your plans for turning your knowledge into an e-book or infoproduct to sell online?
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