Many people struggle to understand what a finished e-book should look like – in terms of organization.
If you are writing a “how to”, information-based e-book (one of the top selling formats), then your outline should follow two principles:
1. It should logically step the reader through a series of steps, lessons, experiences, or stories that ultimately brings them the answer or solution making up the main point of your e-book.
2. Organization and content of your outline should set the stage for your own solution system. You not only want to be able to say you have 10 steps to …., but you want to say that your 10-step process is different because…
I just happened across this sales letter for a recently released e-book on how to improve your jewelry selling business – Sell Jewelry Like CrazyÂ
What’s interesting about this e-book is how tuned-in the author was to the questions the market had about this topic. Take a look at the e-book sales page and you will see that the major sub-headings “Section 1 – The Paperwork Stuff”, “Section 2- Money Matters”, “Section 3 – The Jewelry Artist In Your Booth”, and so on…are basically a complete outline of the e-book.
So, in this case, if you follow a good outline, not only will your e-book writing become much simpler, but your sales letter will have virtually written itself. Understanding that writing your sales letter is the next obstacle to your success – having a solid e-book outline makes information product development much faster and simpler.
