Sometimes the wall that seems to separate your business dreams from your current reality can seem so incredibly unpassable can’t it?
Yet others have not only jumped over the wall, but have completely destroyed it having figured out the little secrets, truths and systems for consistently over-achieving in their own business.
Let me guess, one of the barriers you have run into is understanding what business to start, which market to target and what product(s) to sell – am I right?
It’s not such a wild guess, just something most online marketers and e-commerce businesses suffer with until…
They figure out the BIG secret about niche targeting and niche opportunity.
By focusing on a specific niche market you can fully grasp the challenges, frustratations and desires that lead to a near endless supply of opportunity just waiting for you to do business with that market.
If you are struggling with this problem, here are 3 ways to break down the wall preventing you from getting started or growing your online marketing business:
1. Read Michel Fortin’s insightful and practical piece on niche marketing “Carve Your Niche By Dominating One” Pay special attention to understanding what happened to his own results when he focused on his niche. And this quote from his article sums up the power of niche marketing so well:
How do you dominate a niche? It doesn’t need a lot of work, really. When you position yourself as the expert in a niche, you naturally dominate it through the power of leadership. And leadership is not the result of an action or an event. It’s based on the power of perception.
2. Once you have identified a need, desire or frustration within a niche market, you can turn that challenge into your own unique problem space – you take control of owning the solution of that problem for your customer. Read “Developing Your Unique Value Proposition” to find out how you can grab a dominating position within your niche market.
3. Ensure Your Niche Market Leadership By Publishing Your Own Information Product or Content. Nothing helps to cement the perception in your customer’s mind that you are the expert, that your market must invest in YOU if they want to solve their problem, better than publishing your own information product. You have lots of choices, traditional publishing, self-published books, ebooks, manuals, reports, audio or video tutorials, a membership site, a paper or digital newsletter, and even blogs and forums help to influence your market into the belief that you are the trusted, credible provider of solutions in your chosen niche market. Here’s a popular article I recently wrote on how Writing Your Own eBook Can Give You That Edge In Your Market.
It really is that simple, commit to identifying niche markets you can dominate, create your own unique value proposition and influence your niche market that you are the expert by publishing your own infoproducts – now that’s a formula that will allow you to reach your business dreams in 2007 and beyond.
Jeff
