No matter what your business model online – ad revenue, information products, affiliate marketing or other revenue generation models – you need traffic, you need repeat visits and you need your visitors to take action.
When people take our 45-day Information Product Profits Video Course over at InfoMarketerszone they learn early how to launch their own niche market website and begin generating traffic, start building a list and do early surveys on their marketplace on the road to generating a full-time living marketing their own ebooks, courses and infoproducts.
The reason why we focus early and often on blogs in our course is quite simply that it makes solid marketing sense.
Here are 5 Marketing Advantages of Blogging:
1. Dynamic content – search engines see content changing often and will increase their indexing frequency accordingly. It is quite common to have your new blog indexed within 24-hours or even sooner and to have daily search engine indexing done on your site. With a static site where you add content say once each week, it can take weeks to get your site indexed and the engines will not visit as frequently.
2. Syndication – means you can syndicate your content to many directories and social networking sites with the push of a few buttons. Why is that powerful? The main reason is that many of these directory sites are highly ranked in the search engines and so by getting listed on those sites through automatic syndication means you get the benefit of pull-through indexing.
3. Pull versus push marketing – assuming your content is good, readers will subscribe to your RSS feed or email updates from your blog putting the power in their hands rather than trying to convince them to opt-in with their email address when they know you will be pushing content at them…it’s quite a different mindset and removes the barrier of people giving out their email addresses.
4. Simple Content Management System. Let’s see, writing an article and putting it into html format can be a pain for most newbies and even for more experienced online marketers. You have to write the article (usually in a text editor) then format it into an html template and then post it to your website. With a blog, it’s simple to add a post with the click of a button, can automatically ‘ping’ major directories to notify them of your new content, your content gets syndicated automatically via RSS and your posts are categorized and archived for years to come.
5. User Generated Content. By using comments and comment plugins you can turn your blog into an interactive blog where you entice your readers to submit comments that will generate additional content, draw even more search engine attention, draw your readers into your community and build your reputation among customers and partners alike.
One of the most advanced, but fairly simple things you can do to quickly gain traction in a new market for your products, services or recommendations is to post daily to your blog and build a highly interactive blog in your community. In a very short time you will be seen as THE EXPERT in your chosen marketplace.
