Although July 4th is Independence Day, you most certainly will be spending it with friends, family and others you have relationships with.
That brings me to a common question we’re asked over at Information Marketer’s Zone about what is required to form strong JV (joint venture) partnerships so that others will market your products.
Yes, you need a strong offer, you need to give a good commission, and you need to have a relevant and compelling product, but it takes more to really form a masterful joint venture relationship that bears fruit.
Instead of JV, think relationship.
I don’t like the term joint venture because it seems to indicate a one-time collaboration on a project that has an imminent end.
Yet, the best partnerships continue on into several projects, additional promotions and sometimes even full-blown partnerships (though I woud be careful with those).
You need to find a way to introduce yourself to the list owner, find something in common (sincerely), offer them something that will make it worth their while to speak with you. Get to know their business and how you can create a double win for them.
It’s not pretty, but creating relationships is the only long-term way to create joint ventures – otherwise you are just running an affiliate program.
For instance, when I first started out I mastered production of telephone interviews and produced high quality telephone interviews with several big names – most of those relationships continue today in one form or another.
Some still market my products, others allow me to pick their brains when most people can’t reach them and still others will help me with future projects – that’s the nature of a relationship.
If you want to really see your partnership income take off, then think relationship building, not JV.
Jeff
