We all get the feeling that information seems to be growing faster and faster – especially any of us who must keep up with information in a specific field OR that make a living online by turning vast wasteland’s of information into simplified, summarized, snapshots in time called information products (books, ebooks, reports, audios, videos, etc…)
Technology thinker and predictor Kevin Kelly recently wrote a blog entry discussing research done in the early 2000’s by Berkely students who found that information was growing somewhere close to 66% each year – and has been for several hundred (perhaps even thousand) years.Â
Another interesting fact is that our ability to keep up with turning profit from information can’t even keep up – so now we have a massive repository of information in the wild – without a current business model such as blogs, social networking sites and even webcams that generate tends of thousands of hours of video information in the wild.
Of course, this is quite good news for those of us who write for a living, package information for consumption into books, ebooks, audio and video products.
With information growing at a rate of at least 66% each year, consumer trends that demand even more urgency in their desire for information and the abundance of information growing in the wild that is lost forever – this is an incredibly lucrative time to learn the skills of information product entrepreneurs.
As infoproduct entrepreneurs, our skill is one of understanding desire and demand within a given market, package simplified and targeted information in a timely fashion for our audience in exchange for a significant premium on our time.
You can learn more by reading our many postings on the topic over at Information Product Marketer’s Zone
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