Lots of attention has been paid to finding niche markets, uncovering hot markets, searching for demand as if the only thing you have to do to successfully earn a fortune online is to find a hot opportunity.
Not quite – how you position your solution to the opportunity is just as important (if not more important) than which opportunity you base your business on.
You would assume that finding a hot market is enough, yet think about it…a hot market means lots of competition, noise and customer expectations that will be higher than in other markets.
Where things get a little fuzzy is that there are thousands of potentially hot markets – but they are only hot if you target your product well within those niches.
The way to really capture hot demand within markets is to position your product in a unique, highly valued way.
Finding hot markets and opportunities within them is only step 1 — you also need…
1. To know how passionate your market is about solving their problem or filling their desire
2. Understand what already exists (therefore what people are used to already seeing)
3. Plan A NEW way of entering the market
I’ve been writing about this on my blog a great deal lately mainly because if you look at any hot selling information product (as one example of a product) they not only tackle an in-demand market, they do so with a BIG idea or angle. I wouldn’t say a Million dollar idea, but certainly some thought was given to being different and thinking beyond what is already on the market.
For example, Yanik’s Instant Sales Letters was brilliant because it took the topic of copywriting (which had been well covered in terms of methods, examples, etc…) and launched the BIG idea of selling ready-made templates.
Now, suddenly the compelling point was not learning HOW to copywrite, but putting it all there in front of you.
Take any top selling self-published information product, service or software product and the same rule applies. Not only does it need to fulfill a hot desire, it needs to be positioned to uniquely, differently address this desire in a better way than products before.
Don’t despair, this isn’t as tough as it sounds. By using the techniques we outline within InfoMarketer’sZone you can easily understand how to create your unique angle before you even finish your product so that you are creating your product properly first – building in success as you go instead of trying to flog a product that misses the mark and having to abandon or change it drastically down the road.
