One of the biggest errors made by entrepreneurs, but is especially deadly for information product marketers is holding back your product development, website launch or big launch until its perfect.

Having helped dozens of people work through their successful information product development and launches – there are some critical points where perfection-itis kicks in and threatens to hold up putting money in their pocket.

A massive benefit of being a member of http://www.infomarketerszone.com is the ongoing education, support and motivation we (and the other members) can provide to get your products out FAST.

Until you get your product out – no matter what shape it’s in or what format — you won’t make a single dollar.

And…each day, week, month that goes by that you delay developing and releasing your first (or next) infoproduct is lost profits that you SHOULD have in your pocket. 

Let me ask you this very personal, but meaningful question:

Is it REALLY perfectionism that is keeping you from making progress on your online business?

Or, is it insecurity? 

I’m not asking this from an outside perspective but rather from the perspective of someone who continually pushes beyond the comfort zone and feels the exact same feelings you do…fear, anxiety, that lump inside that SCREAMS not to move forward but to stop and make sure you have got it right.

Is it the fear that you will pick the wrong market or develop a product that doesn’t reflect well on you or release a product that fails to sell in the marketplace? 

It’s completely natural and expected…human nature is such that we’re fearful of rejection, of picking a wrong direction, that we’ll be critisized or miss out on key opportunities. 

But…consider the RISK and PAIN associated with inaction. 

You’ve GOT to get over inaction…it’s the deadliest disease stopping YOU from realizing all that you know you could be.

Even though holding back, delaying, perfecting and re-starting all seem completely legitimate, well-reasoned excusees for not making forward progress on your information product business, consider these very important points:

1. Even the best products are only 50% of what they could be when they hit the market.  This is the same for ANY product – software, consumer goods, and infoproducts.  There is always room for improvement BUT, by having your product in the marketplace and building momentum you are GUARANTEED to get the "insider" feedback you need to build your infoproduct business to meet 80-90% of the requirements because you will have first-hand, inside knowledge. 

2. You only need 1 or 2 RAVING fans to create a greater buzz and sell you a TON of products.  When you first start out you may think that you need to turn 100’s of your customers into raving fans…NOT TRUE.  With just a couple of customers who rave about your product, you can build momentum like crazy. 

3. With information it’s often about how you package the information rather than what the information is.  I could today take the information from a book on the market about any given topic, re-package it and re-word it into my own system and make a TON of money…by packaging this information into a system, course or workshop that readers can actually use, apply and try…you have created immense value from the same information contained in a $27 book.

4. The crappiest product in the world will still make more money on the market than a perfect non-released product – ALWAYS!! 

How much longer can you stand to spend your valuable time and energy earning NOTHING? 

Is it really that bad to get your product developed and at least test it on a subset of your market to get their feedback — even if their feedback is ONLY on ways you can make it better?

Any day I would use the technique of rapidly getting a rough product to market with the express intent of collecting critical feedback which will let me turn a so-so product into a GREAT product in much less time than I could by guessing or stewing over the topic for weeks. 

The one SUREFIRE way to ensure MONSTER momentum with your own online business is to take planned, rapid action…build in ways of collecting feedback, adjust your course and persistantly carry on. 

Remember, nobody is perfect – so the sooner you get your product to market, the sooner you will be INVOLVED in your marketplace and the sooner you can architect your own infoproduct marketing fortune.

What do you think…is it perfectionism, insecurity, fear of failure or something else holding you back?  Leave us a comment below this post and let us know.

Jeff