One of the biggest errors made by entrepreneurs, but is especially deadly for information product marketers is holding back your product development, website launch or big launch until its perfect.
Having helped dozens of people work through their successful information product development and launches – there are some critical points where perfection-itis kicks in and threatens to hold up putting money in their pocket.
A massive benefit of being a member of http://www.infomarketerszone.com is the ongoing education, support and motivation we (and the other members) can provide to get your products out FAST.
Until you get your product out – no matter what shape it’s in or what format — you won’t make a single dollar.
And…each day, week, month that goes by that you delay developing and releasing your first (or next) infoproduct is lost profits that you SHOULD have in your pocket.
Let me ask you this very personal, but meaningful question:
Is it REALLY perfectionism that is keeping you from making progress on your online business?
Or, is it insecurity?
I’m not asking this from an outside perspective but rather from the perspective of someone who continually pushes beyond the comfort zone and feels the exact same feelings you do…fear, anxiety, that lump inside that SCREAMS not to move forward but to stop and make sure you have got it right.
Is it the fear that you will pick the wrong market or develop a product that doesn’t reflect well on you or release a product that fails to sell in the marketplace?
It’s completely natural and expected…human nature is such that we’re fearful of rejection, of picking a wrong direction, that we’ll be critisized or miss out on key opportunities.
But…consider the RISK and PAIN associated with inaction.
You’ve GOT to get over inaction…it’s the deadliest disease stopping YOU from realizing all that you know you could be.
Even though holding back, delaying, perfecting and re-starting all seem completely legitimate, well-reasoned excusees for not making forward progress on your information product business, consider these very important points:
1. Even the best products are only 50% of what they could be when they hit the market. This is the same for ANY product – software, consumer goods, and infoproducts. There is always room for improvement BUT, by having your product in the marketplace and building momentum you are GUARANTEED to get the "insider" feedback you need to build your infoproduct business to meet 80-90% of the requirements because you will have first-hand, inside knowledge.
2. You only need 1 or 2 RAVING fans to create a greater buzz and sell you a TON of products. When you first start out you may think that you need to turn 100’s of your customers into raving fans…NOT TRUE. With just a couple of customers who rave about your product, you can build momentum like crazy.
3. With information it’s often about how you package the information rather than what the information is. I could today take the information from a book on the market about any given topic, re-package it and re-word it into my own system and make a TON of money…by packaging this information into a system, course or workshop that readers can actually use, apply and try…you have created immense value from the same information contained in a $27 book.
4. The crappiest product in the world will still make more money on the market than a perfect non-released product – ALWAYS!!
How much longer can you stand to spend your valuable time and energy earning NOTHING?
Is it really that bad to get your product developed and at least test it on a subset of your market to get their feedback — even if their feedback is ONLY on ways you can make it better?
Any day I would use the technique of rapidly getting a rough product to market with the express intent of collecting critical feedback which will let me turn a so-so product into a GREAT product in much less time than I could by guessing or stewing over the topic for weeks.
The one SUREFIRE way to ensure MONSTER momentum with your own online business is to take planned, rapid action…build in ways of collecting feedback, adjust your course and persistantly carry on.
Remember, nobody is perfect – so the sooner you get your product to market, the sooner you will be INVOLVED in your marketplace and the sooner you can architect your own infoproduct marketing fortune.
What do you think…is it perfectionism, insecurity, fear of failure or something else holding you back? Leave us a comment below this post and let us know.
Jeff
I don’t know why so many people feel that they have to put out the perfect product in order to make money online. Like was mentioned earlier, even the crappiest products do make money. Why? It is because there are people out there who really want them. You see, it is the information that is important.
As an Internet marketer myself, I don’t worry about perfection,and I don’t let any insecurities get in my way. I take affirmative action because what I have learned in the past is this. I have learned that by not taking action, and sitting there complaining all the time will not make my business work for me, and I do not make any money that way either.
You see, what frustrates me is that there are so many people out there who say stuff like, “I can’t make any money online!” They also say stuff like, “I am not making the $30,000 that was promised that I would make online.” Well I hate to burst your little bubble if you really believe that you’re going to make $30,000 within a few months from now because that will not happen.
However, with persistancy,and determination, you can make this business work for you. I do, and I am legally blind. I have to use specialized software in order for me to access what’s on the screen, but even with that, I still work my information business with no trouble whatsoever.
Believe me, I am far from perfection, just as anyone is. I don’t have to worry about creating the perfect product because to tell you the truth, there’s no such thing as the perfect product. So if you’re just sitting on your bum and doing nothing about your information product, then maybe I have something that could help you here.
It is called Ebook By Blog, and what it is, is a complete info marketer’s resource crammed full of valuable information geared towards information marketers. It is actually a blog that was turned into an ebook, and you can secure your copy by clicking below.
Click Here To Secure Your Copy Of Ebook By Blog
Ebook By Blog is a labor of love because I constantly am adding new information to it almost on a daily basis. I do that because I really care about my subscribers. I simply want to give them the very best from me.
Anyway, procrastination is something that will never let you make any money online. It is the one thing that not only sets people back, but also causes them to totally loose focus, and thus tend to forget about the project. Believe me, I have heard numerous stories of how someone had started writing their ebook, only to get frustrated in the middle of it, put it down and then forget about it. It happens all of the time. Just remember, your product doesn’t have to be perfect. It just has to be good enough for people to read and learn from. Sure, you’re going to make some mistakes, but who doesn’t? The point is, you need to just decide that you’re going to do something about it and get to work on your project. This is a decision that you and only you can make.
Just create the product the best that you can, commit to action, and then deliver it to your customers. It really is that simple. Just remember to keep focus and don’t let any frustration, negativity, or setback get in your way of developing your information products. If you do, then you will never make any money online and you’ll always be stuck at square one.