Those of us who have had the inside track on marketing products and services online have certainly figured out that marketing information online is a very powerful and profitable business model.
Traditional authors and writers are just now figuring out how powerful the internet can be to creating awareness, publicity, attention and sales – discovering how to market a book online.
Even the most progressive authors and information entrepreneurs are still missing out on opportunities to get more prospects in front of their books, reports and other information products. To help, here are 10 tips to help you market a book online more effectively:
1. Your own website. It starts by having a website that is focused on your topic and target market. Slapping a webpage up with your picture and book title is not the answer – you need to draw your readers into your sales funnel by attracting them by tailoring to an interest.
2. Follow-up sequence. No matter how good a book, infoproduct or other product you are selling online the fact remains that less than 5% (often less than 3%) of first time visitors will buy – and with the millions of websites, they are likely to disappear as fast as they came without ever visiting your site again. So, make it your goal to offer your visitor something of value, get them on your mailing list and follow up with them at least once each week.
3. Dynamic communication. The internet has moved beyond one-way communication toward two-way exchange of thoughts and ideas that lead to involvement with your customers. Use forums and blogs as a tool to exchange ideas, thoughts and answers with your marketplace.
4. Affiliate programs. If you are marketing a self-published book or information product then setup an affiliate program so that you can pay a commission to those who already have thriving businesses online and want to share your product with their loyal customers.
5. Articles. Creating content and submitting to top article directories with a resource box linking back to your site is still a very powerful way to draw search engine attention and traffic to your websites.
Stay tuned…in the next post, we’ll give you 5 more ways to market a book online that will turn your book writing and marketing business into overdrive.
Remember, we have the #1 book marketing and information product support site over at InfoMarketer’sZone for those of you who are ready to take your book writing and marketing business to the next level.
