I get daily emails and requests from blog readers and InfoMarketer’sZone members around how they can make money with their own ebooks.
Why not…ebooks are a thriving market with more and more people each day buying and consuming ebooks from a variety of platforms including Amazon, Clickbank, Ebay and many other sources.
We love ebooks too…having created, published and marketed 14+ ebooks ourselves, we have done extremely well with these digital profit magnets.
These days though, the landscape is changing and so keep this in mind when you think about publishing your own ebooks
Master Information Publishing and Marketing
These days you want to think of an info product (or knowledge product) business rather than just an ebook.
What I mean is that you want to have a strategy to sell a lead-in (lower-cost) product and then have at least one (ideally two) up-sell options for the more serious, desperate buyers.
In other words, let’s say you have mastered a system of using SEO to get 10,000 visitors a month and get listed well for several top keywords – here is a breakdown of how you could optimally structure your products.
1. The Ebook – you could create the ebook around “beginner” methods such as basic page construction, getting inbound links, common mistakes, etc… Enough to give someone the basics to dramatically improve their SEO activity. The ebook could sell for $27
2. The Advanced Training – Then you also put together an “Advanced” course where you walk them through some of the key steps through video and perhaps show them some of the top SEO sites – even giving them a basic template – this you could sell for $197 or more…
3. Premium Program – Finally, you could put together a “Premium” offering where you design the training around a 30-day program with weekly coaching or Q&A calls, some personal reviews + some basic outsourcing services priced at say $597 or $997 depending on how turn-key you make it.
Now, you have multiple options for how you market these – you could take the ebook (or a summarized version of it) and put it up on Amazon for a low price where your objective is not really to make money on that ebook but to provide a funnel into the upsells (which you include inside the ebook)
OR you sell the up-front ebook for $17-$27 and either break-even by running aggressive advertising or give away the majority in commissions to affiliates in order to get WIDE coverage of the ebook – again with the intent of making your money on the back-end.
Having an ebook as “PART” of your knowledge product offering is the key to building a strong product profit stream.
