Think about some of the biggest names in internet marketing, what comes immediately to mind?
John Reese – Traffic guy, and now quickest to $1M earner for product launch.
Yanik Silver – First, affiliate manager expert, then public domain marketing expert, now – seminar marketer
late/great Gary Halbert – Master direct maiil copywriter that would take NO bull!
What about the master of innovation –
1. Clayton Christensen – Innovation Guru
2. Claude Hopkins, Zig Ziglar – Master salesman
So – what does it take to produce your own brand?
According to Seth Godin –
A brand is the product of these two factors, [Prediction of What To Expect] times [Emotional Power of That Expectation]
I think that is accurate for how you are first attracted to a specific brand – though the emotional power I believe is more of a factor than your own idea of what to expect.
But what keeps you going back to that brand?
It’s the experience with the brand that keeps you coming back. Sometimes your experience isn’t what you expected – but perhaps is even better, and that keeps you coming back.
Other times it doesn’t live up to your expectations, so you move on to something else.
And…we can’t ignore the power that social contribution makes to brands. Many of the leading information products (books, ebooks, courses, seminars, etc…) have developed massive success due to social opinion – word-of-mouth and partner promotion and experiences.
Regardless, it is important to brand either your products, yourself or both – here are 3 important factors to consider:
1. Have you clearly set the value your customer should expect with your product?
2. Have you built an emotional tornado around this expectation? Why will they be excited? What will make them take a “can’t wait” attitude to get their hands on your information?
3. Do you deliver information, a system that gets results in line with the expectations you have set out above?
In the Ultimate Information Entrepreneur’s Success Package we outline 40 different techniques you can use to pull emotionally HOT ideas from a market. As you can see, before you can brand yourself or your products – you must have an emotionally charged benefit driving your infoproduct topic.
