I had some interesting exchanges with my subscribers earlier today who, like many of us, believed that it would take them months to write a book or e-book upon which they hoped to build their own online marketing business.
In both cases, the subscribers had topics in mind that they were familiar with – not experts, but had some experience.
In the first conversation I assured them that it is possible to write a 60-page e-book in as little as 2-days. I’ve done it, and know of many others who have done it. If you only get an hour each day to write, then it may take you a week, but still far less than what most people think.
It’s true, you read author profiles and you tend to hear horror stories of months or even years of writing to come out with a book — what I’m talking about here is writing a book that communicates information to a target audience – an information product.
Some examples:
– How to lose weight in 45-days or less
– 10 ways to keep your pet dog healthy
– BAM System for improving your self-confidence
– How to travel to England on a shoestring budget
In most cases, the structure of information of these products follows a fairly simple pattern where general information on the topic is introduced, followed by a detailed look at causes behind the problems then followed by a set of tips, solutions or a system the reader can follow to achieve the end result.
If you follow this type of system, you can get your e-book written in days.
We go through the system that has been used by hundreds of top selling e-book and book writers in the Ultimate Information Entrepreneur’s Success Package – step-by-step guidance to take you from idea through to finished e-book you can sell online.
In addition to writing your e-book, there are some other important considerations that go into producing a top-selling infoproduct:
1. Identifying a topic that people will pay to be informed about
2. Using market input to create your outline
3. Structuring your solution into your own "system" or "formula" so you can leverage its branding potential (For example, imagine having organized the steps to overcoming Acne into a system you called "SMILE" or "CLEAR", etc…where you can talk about this system as your own and it can be promoted and tested as your system
4. Having a good sense of your promotion channels, partners and distribution path before you write the book so you can get input, reviews and jv partnerships with key leaders in the marketplace
5. Knowing the emotional drivers behind wanting what you offer as part of your book – this is critical for creating ads, your sales page and promoting your infoproducts.
Do NOT be paralyzed by fear or procrastinate because you think that committing to writing a book will take months and months of work – you will be surprised what dedicating a week’s worth of effort will give you in the end.
