When you consider a book, ebook or information product publishing business topic, you like to target a growing market rather than a declining one.
Certainly, the rate of population approaching retirement will continue to grow for many years to come. So, what sorts of topics are of interested to retirees?
Financial planning takes on a new phase once one enters (or plans to enter) retirement – suddenly stockpiling money is no longer the issue, understanding how to draw money down in a way that limits your tax exposure is one concern, estate planning is another.
There are lots of products already targeting these markets, so what else can we think about?
Based on my personal experience, discussions with other baby boomer generation children and just general observation there is a very significant void that occurs in one’s life once retirement hits – typically people have not planned on ways to fill that void.
For example, what will you do with your time when retired?
What will give you the sense of purpose that your career and perhaps your family once gave you when you had dependents who have now since grown?
How will you experience satisfaction each week, month through retirement?
Have you looked at the faces of most retired people – do they look happy? No, not the observations I have made and that is horrible! You work your butt off all your life to please other people and forget to have planned on how to make yourself happy when you reach retirement.
What a great book topic – and what a better way to help a very significant and important part of our population.
Using the techniques and strategies outlined in the Ultimate Information Entrepreneur’s Success Package, you could further refine this idea and turn it into your own wealth generating information publishing enterprise – a venture that will finally allow you to control your own income, energy, schedule and effort…
What do you think?
If you are someone approaching or are currently in retirement, let us know about your thoughts on the void many retirees feel when they first stop working.
Jeff
