When many of us decide to get involved in marketing ourselves and our businesses online we tend to identify and choose from one of the following business models…
- Information publishing
- Affiliate marketing (marketing other people’s products)
- Advertising (hosting Adsense, banner or text ads)
- Traffic generation with intent to sell-off the site
Now, most people see the advantage of having their own products to sell online, but that’s a rather massive step toward building your first business online…so, the tendency is to start by building a niche site and building an initial profit center using either affiliate marketing or advertising revenue.
A few others will take the bull by the horns and immediately get started by developing their own information products and launch a viable information publishing business online, but that’s the minority – believe me.
Wait…here’s what’s really interesting…
Who are some of the biggest names in affiliate marketing? The ones that have really made a living and continue to be the leaders in helping others to get ahead with affiliate marketing…
- Allan Gardyne
- Rosalind Gardner
- James Martell
These are a few names that come immediately to mind…
But, did you know that each one of these master affiliate marketers also has their own information publishing business?
Yes – dirty little secret isn’t it?
In fact Rosalind and James Martell have published hot selling information products for years now and Allan recently launched his first, highly successful Pay-Per-Click advertising system called Speed PPC (By the way, if you want to get serious about profitably using Google Adwords or pay-per-click advertising in this day and age of Google authority ratings, Speed PPC is an awesomely effective tool).
What is the message?
Even the top money earners and advocates of affiliate marketing understand the power of building your own information publishing business…for them, the benefits are:
- Greater reach and branding as "experts"
- Launching an entirely new (and more significant) profit center
- Adding more "control" to their business, reducing dependency on other product developers
- Leverage – suddenly they create their own army of affiliates giving them tremendous leverage and passive income
- Dramatically increase their list of partners and joint ventures – building a massively profitable distribution system
It’s not a matter of one business model or another – rather it is a matter of identifying niche markets where you seek to provide maximum benefit to your customers – and make sure that you leverage your time by creating information products for other people to sell.
That’s what we teach and experience often within InfoMarkter’sZone – the only truly end-to-end system with support we know of for those who want to quickly turn ideas into profitable information products.
