It’s natural, the first thing we tend to think about when entering the information publishing and marketing business online is writing an ebook and putting it up for sale.
First comes the decision on how to price it – everything from offering it free to generate leads, build a list and offer back-end products to charging $37 or more to begin generating immediate income and begin to build your reputation, credibility and bank account within your niche market.
Unfortunately, the reality is that most people UNDERVALUE their information and end up writing an 80-page ebook that is poorly targeted and organized, sell it for $17 and completely MISS the boat with their information publishing business.
As part of the Ultimate Information Entrepreneur’s Success Package we outline strategies and tactics that help you plan your attack on a given market and then get maximum value out of your information. For instance…
We show you how to turn almost any information into USABLE information, applicable to your target market in such a way as it becomes a course, guidebook, workbook or home study course which can take you from a $17 ebook price point to a $97 or $197 price point AND substantially improve demand AND differentiate you from all of the other low-end ebooks that exist within your marketplace.
Now creating a home study course may sound intimidating, but in reality it is the SAME information you would be putting into an ebook structured slightly different. Instead of telling someone the information you have, you create a step-by-step system that includes exercises, checklists and perhaps even tutorials and case studies along the way that help take your reader through an interactive session of learning on your topic.
Like I said, same information, just organized differently.
We’ve done this with ebooks, but also simple checklists that we’ve turned into home study programs with a combination of a checklist and workbook.
Once you have your home-study course, guidebook, manual, or workbook you can easily turn those into physical products further increasing the perceived value and potentially launching a speaking career for you, allowing you to gain exposure (and record new products) speaking within your niche market.
As you can see…by moving beyond ebooks you can open a multi-million dollar business opportunity for yourself – and you can join the ranks of our elite infoproduct publishers over at InfoMarketersZone who make their living from publishing information.
