Have you ever been over to the "For Dummies" website and looked at the various categories and titles of books now available?
Today, another titled has just been announced, the topic being "Protecting Your Pension For Dummies" written by two lawyers from Ohio.
"For Dummies" series books do not get released without extensive market analysis and proven demand – which makes it a great resource for your own market research.
Even better…all of the "For Dummies" series are meant to mainly appeal to the most basic reader, not so much intermediate or advanced which opens the door for you to cover one of their sub-topics in more detail as one of your own infoproducts.
Just in case you had any doubt as to demand for obscure topics, a quick look at the coverage of "for dummies" titles should clear that up in a hurray – lawn care, etiquette, soduko, ballet, knitting, mixed breed dogs, etc…
"For Dummies" is clearly one of the smartest BIG IDEAS behind an information publishing empire of all time right up there with the Chicken Soup series.
Inside InfoMarketer’s Zone where we teach the principles of building your own information publishing empire, we have an entire section devoted to formulating your big idea.
The idea is to think beyond any one single product idea, product type or format to an ongoing family of information that solves related challenges in multiple formats and price ranges including ebooks, books, reports, membership sites, courses, workshops, seminars, multimedia products, group and personal coaching programs and more….
We also cover topics such as upsell and cross-sell which are essential methods of building a relationship between your products making the sum total much more powerful than any one of the single parts.
But most important of all is to note that there are thousands of niche topics where information sells that you can base your own online information publishing enterprise — what’s holding you back?
Jeff
