With over 20,000 aspiring writers, information product publishers, online marketers and professionals chomping at the bit to write a book that sells, we often see a major obstacle being finding a topic to write about stopping them from realizing their dreams.
Some of the common discouragements we hear are…
"I don’t have any experience of value?"
"What I know doesn’t lend itself to a book"
"Why would anyone want to pay me for what I know?"
"I want to write about something new and fun, not about what I already know about?"
Do any of these sound familiar to any of you who want to write a book that sells?
What if I told you that a software engineer and manager who spent 15-years in Silicon Valley would be able to turn his work experience into a top selling book that sells – would that surprise you?
Over at InfoMarkter’sZone many of the tutorials and support we provide is aligning people’s experiences, interests and knowledge with high-demand niche opportunities as the basis of their own high income infoproduct business.
We help them write a book that sells by picking topics that are both in high demand AND align well with knowledge they already have – it’s rare that we can’t find a great match.
Here is an interview with Michael Lopp author of "Managing Humans: Biting and Humorous Tales Of A Software Engineering Manager" that shares just such a story.
Having worked in software development Michael noticed that a recurring challenge playing itself out was technical engineers, introverts who thrived on privately solving problems, bringing order to chaos were promoted to managers given the task of managing people where suddenly relationship skills and problem solving were required.
What a brilliant idea – and you have to ask why hadn’t anyone of the hundreds of thousands of engineers and engineering managers thought of the idea themselves?
Simply because they didn’t know what to look for – they were so caught up in their daily lives and careers that they completely ignored a potential information product goldmine right under their noses.
So, what are the lessons…
1. Anyone can take their career or life experiences, line them up with a challenge and write a book that sells
2. Michael was crystal clear on the problem that he was solving – he even gave his unique value proposition and unique selling statement using it several times during his interview "People are messy" which states the exact problem his book addresses for software engineers promoted to managers
3. Because Michael started with a topic he knows well, very little research was required saving him time and he could personalize his work with stories and humor based on his first-hand experience
4. You can do the same thing – with some help assessing your experiences and knowledge and some help understanding how to find hot demand in your niche market, you can be on your way to writing your own hot selling book, ebook or infoproduct
Everyone can write a book that sells, and that book can be the beginning of an information publishing enterprise that can bring untold wealth and fame – so why not get started now.
Jeff
