When you are learning the powerful business of creating and selling information online there are many distractions and aspects that can bog you down. The result, you can never seem to get rolling with any kind of momentum on your online business.
If I had to put my finger on the #1 reason most new online entreprenuers fail to build their business to the next level based on packaging information products for profit it would have to be getting sidetracked by the least important aspects and NEVER making progress on the primary function of getting your product defined, outlined and launched.
Over at InfoMarketer’sZone we have helped hundreds of highly motivated internet marketers, writers, speakers and professionals re-focus their enthusiasm, desire and effort on the most important tasks helping them get their infoproducts out much faster.
Instead of wondering how many pages your ebook should be, whether you should have a cover page, or how to take payment or distribute your ebook, we first focus on the MOST important part of create a top selling information proudct – the very basis of building a strong and vibrant online business.
IT’S THE SYSTEM THAT SELLS
Think about it – when you buy a "how to" or informational product you are starting with an objective in mind and will buy if you are convinced that a given product or product creator has the system, process, or experience that will help you achieve your objective in less time, with less pain with more effectiveness.
If your goal is to lose weight – then you need to be convinced there is something both unique about the program you are considering AND it needs to be easier or more effective in some way for the type of person you are.
TAKING YOUR PROSPECT FROM A-Z
Most high quality infoproducts are built upon a system for getting from A-Z in a simple and more effective way.
You identify Z then put yourself back in the shoes of A – walk them through each step of way.
But don’t stop there, test the system either on yourself or on some initial beta testers (just like software companies test their new code to discover bugs or enhancements required).
Once you have a system that works, then you have endless choices about how to turn that system into a product or series of products.
For example, perhaps your system is quite simple, but execution of the system is tough. Then you give away your up-front system (or sell it as a low-priced product or even create an affiliate program where you pay affiliates majority of up-front revenue) while you create a back-end membership site, coaching program, monthly insider’s club to keep them up to date.
On the other hand, if the biggest value is in the uniqueness or clarity of the system itself, you can get more money for the up-front product – perhaps launching right into a high-end product immediately which will work as long as you have some proof (testimonials and case studies) that your system that you tested really does work.
In any case, focus less on trying to write the first chapter of your ebook and more on outlining and testing the system you will offer – then worry about packaging it – hell, get someone else to package it for you at that point.
Something I have found works very well for me and in teaching those who have been struggling with "getting started" and "getting their infoproduct finished" for years is to NOT look at your project as a product at first, instead look for a nagging, emotionally charged problem to solve and outline a set of steps that would allow anyone to solve the problem.
Most high quality infoproducts are built upon a system for getting from A-Z in a simple and more effective way.
You identify Z then put yourself back in the shoes of A – walk them through each step of way.
But don’t stop there, test the system either on yourself or on some initial beta testers (just like software companies test their new code to discover bugs or enhancements required).
Once you have a system that works, then you have endless choices about how to turn that system into a product or series of products.
For example, perhaps your system is quite simple, but execution of the system is tough. Then you give away your up-front system (or sell it as a low-priced product or even create an affiliate program where you pay affiliates majority of up-front revenue) while you create a back-end membership site, coaching program, monthly insider’s club to keep them up to date.
On the other hand, if the biggest value is in the uniqueness or clarity of the system itself, you can get more money for the up-front product – perhaps launching right into a high-end product immediately which will work as long as you have some proof (testimonials and case studies) that your system that you tested really does work.
Regardless, instead of focusing on the details of your ebook or business online, get your system down first – after that you have dozens of options about how to package that system into ebooks, books, membership sites, services and more.
Let me recommend heading over to InfoMarketer’sZone where we work each and every day to help our members focus on high-profit niche markets and topics, design their information product business, get their "system" developed and pakcaged right through to launch.
