Most people don’t even realize it yet, but we are rapidly experiencing a massive transition in publishing away from broadcast television, newspapers and radio toward social networking, internet video and blogging.
Particularly interesting is the rapid emergence of blogging – where there are now more than 5,000 new blogs added to the internet everyday, and its still growing fast.
The winners so far, polictical opinion blogs, opinion blogs about technology and politically incorrect blogs on a number of topics.
Something else to ponder, blogs are published by outsiders – teenagers, those who fall well outside the traditional realm of authors, writers, freelancers, or traditional journalists.
As I mentioned – so far, the pattern has favored blogs that express strong opinions, humor – that have something to say with passion.
For those of you who follow our systems, programs and coaching you will see the link here – if we look some of the biggest winners in information product releases (ebooks, seminars, reports) they tend to also be passionate, opinionated, outside the normal information channels and definitely NOT written by seasoned professional wirters.
Here’s a great piece “Keep Those Weblogs Crackling” that I think does a terrific job of pointing out the difference between writing and publishing AND publishing or writing that gets attention in today’s social networking and blogging world.
Pay CLOSE attention to what this article says, in it you have the clue to really making a big splash with your own information product marketing business – you understand what information people are attracted to and exactly how to create a buzz.
