There is a dumb way and a smart way to do everything…actually, there are many dumb ways and usually just a few smart ways to do things, but this is definitely one of the dumber ones.
Many top blogs get there by being the first to latch onto a story, review a new gadget, have a take on a political situation or just post more relevant content than anyone else…and to get there they hire out eager, unemployed people who have a knack and dedication for getting the story first and writing it in an entertaining, clear way.
So where’s the problem?
Buckle up Charley – and read this disturbing story in the NY Times.
Freelance writing and posting for blogs has become a sweatshop where bloggers are actually dropping dead from the unhealthy lifestyle, stress and exhaustion of being chained to their job 24X7 to earn between 30-50K a year – if they’re liuck…and can stay alive for 365 days.
I’m all for a free-market system, and no doubt some of these bloggers are learning valuable lessons on internet business, communications and marketing…BUT, they can work so much smarter by taking their skill, dedication and tenacity and developing THEIR OWN blog and MONETIZING it on their own with either ad-based revenue or information products.
If you can write like a maniac for someone else’s blog, the only thing that stands between you, a lot of money, and better health is a monetization strategy.
A not-so-sneaky little trend that is happening now across the mid-tier successful bloggers (where they have achieved earning a living from their own blogging) is to avoid being thrown off the back-end of the treadmill on their way to more profits by generated leveraged income from their own information products.
What are information products?
Simple…the books, ebooks, reports, courses, home study workshops, audios and videos that package information on a particular topic and sell again and again and again.
Unlike blogging which is heavily funded by advertising revenue today, with information products you can build a leveraged income AND bring your customers into a sales funnel where you can continue to sell them more and more information they need overtime increasing the lifelong value of that customer – all with the initial effort of driving them through your sales funnel.
There is a very powerful formula for putting together your own information products…and we’ve proven that brand newbies can do it in as little as 45-days (I would assume soon we’ll see someone break the 30-day mark, and perhaps even wittle this down to just a few days).
Blogging is a fantastic tool for generating traffic, buzz and communicating with your market – but make sure you have another monetization strategy in your online business that involves a "create-it-once and sell-it-forever" concept so you don’t end up gaining 30-pounds in the next year, gasping at unreal levels of blood pressure and creating an albatross rather than a lifestyle enhancing business.
Bloggers already have the ability to write – it’s just a matter of packaging their information for profit…something that the 45-day Information Product Profit Formula can help with right away.
Jeff
