So many marketers today are focused on finding niche markets, understanding the keywords people are using that may be evidence of a group that could end up to be their next niche market.
But, is that enough?
Are you on the "Outside" of your niche market, or can you say you are on the "Inside"?
If you have a dozen keyword phrases that identify strong search patterns for a particular subject, does that give you everything you need to go out and write a best-selling ebook or information product?
YOU NEED TO BE ON THE "INSIDE" OF YOUR NICHE MARKET
You can certainly narrow down niches and sub-niche markets using keyword research tools, but that doesn’t tell you what specific information they really want and are willing to pay for does it?
For instance, can you get a sense for the motivation, feelings and drivers that will compel your niche market to spend $47, $97 or even thousands of dollars for information – and by the way – what exact information are they looking for?
Finding a reachable niche market is important, but more important is that you find an unsolved problem, a strong desire within the niche market.
What problem or pleasure are they trying to gain through the knowledge they seek through information?
For example, say you have found a strong interest in "Bird Watching" – and upon further research find that there is demand for "Information" about bird watching which indicates that some sort of infoproduct will sell – but here’s the kicker…
You are no further ahead now than before you started…
Until you find niche demand your niche market is not worth a dime to you.
That’s where you need to become involved in your market, participate in and monitor discussions, talk to prospects in your market, find out what they are already buying, etc…
We teach these techniques inside of InfoMarketer’sZone – there are dozens of ways you can uncover specific niche demand that makes producing your own hot selling content simple and fast.
Watch how the information product marketing TOP GUN’s do it – they participate in their niche markets, know the techniques to "spy" on what they want and turn that into hot selling information products fast.
By moving beyond niche marketing into finding niche demand, you can follow in their footsteps.
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