Every business I’ve known that has been tremendously successful has built deep.
What I mean by that is that the business has focused as much (often more) on building additional products and services to sell to existing customers as acquiring new customers.
Your challenge as an information marketing entrepreneur is to build your product portfolio deep through acquiring, developing, licensing, and marketing “premium” information products that you can market to your existing subscribers and customers.
Of course that leads to the next question…
How DO you develop Premium information products that will allow you to earn hundreds or thousands per sale rather than just a lead-in $17 or $27?
Its true, this is the key to really building a strong, high growth information product marketing business — we’ve covered this topic is some detail and you can access it right here in our latest article titled: “Creating Premium Information Products That Sell For Higher Prices”
Enjoy!
Jeff
