I am constantly blown away by the innovation Gary Vaynerchuck shows in leading the use of new platforms and evolving the entire practice of Marketing – as much Marketing goes on, there are really very few innovators these days.
One of the points that Gary hits home in this 2cnd part of his 100th episode of his video/audio Podcast is that he is learning how each individual entrepreneur will need to become their own media production company. Getting your message out through social, blogs, video, or even via combined ad/content marketing campaigns is the NEW Marketing. Much like celebrities have their own PR and “Handlers” – the future of marketing your business online looks very similar.
Watch and learn — (warning that this is uncensored for those of you who wince at the use of the F* word)