Absolute Simplest Way To Make Your Book Unique

As book writers, ebook authors, information entrepreneurs and information marketing professionals, I’m sure you will agree that a critical factor to making a full-time income writing books is being unique enough that you stand out from the crowd.

Putting together the 170,000 + traditionally published books that come out each year and the hundreds of thousands of other information-based products such as e-books, reports, audios, videos, seminars and membership sites – your topic is likely to have many, many competitors.

Don’t get me wrong, competition is a good thing – if you don’t see ample competition, then you need to understand why because the first reason is usually that information on that topic doesn’t sell well – so its not a smart area to pioneer.

To the many coaching clients we’ve worked with, our great members over at the InfoMarketer’s Zone, and the 10’s of thousands of subscribers to our minicourses and newsletters, we find that people often struggle to understand the meaning of “unique” and how to achieve it.

In fact, two common mistakes are made by inexperienced e-book and book writers that often leads to surefire disaster on the sales front.

One mistake is that e-book writers assume that because they wrote about something it is automatically unique.  In a way, its unique to them, but the important part is that you need to stand out as unique in your market. 

If your topic is dieting for example, so you lost 20-lbs on a specific diet and so you assume that makes your work unique.  Problem is there are thousands of others who have a story to tell that results in them losing weight as well.  In this example, either the method for losing the 20-lbs has to be very unique OR your system for how someone else can easily follow your system is what makes it unique NOT just the fact that you lost the weight. 

Second, many e-book and book writers assume that the content must be 100% unique, and so never actually get started in any market because they feel they must come up with completely original content.  In truth, there is no such thing, all content for books, e-books and other infoproducts starts with a baseline of information already existing -then builds on that information.

So, the question remains, how do you stand out from the crowd?  How do you come up with a special “angle” for your book or e-book?

One way is to tell your story in a personal way having organized your thoughts into a turnkey system of steps leading to the solution for a client.

Let’s go back to the diet question – and how you might turn that into your own e-book.

You lost 20-lbs over six weeks on a low-carb diet that you somehow integrated into your own life.

So, what your unique approach could be is write a system for busy professionals such as yourself adding in your personal experiences about how you adopted the diet to your life and how your market can do the same in their busy lives. 

Next, you label your system – “Busy Sales People – Lose 20-lbs As You Continue Your Busy Life” or something to that effect.   Even better, would be to label your system – give it a name and title it: “The _____ System for Guaranteeing Sales People WIll Lose 20lbs Without Impacting Their Busy Schedule” 

Next time you struggle to achieve uniqueness with your e-book, book or infoproduct – think about sharing your own experiences and organizing your solution into a system. 

Jeff