I’ve had some questions submitted recently that ask about the importance of sales copy, and especially long sales copy, in this age of Web2.0, user-generated-content and word-of-mouth marketing.

If anything, copywriting has taken on a new importance as those successful using Web2.0 techniques to generate traffic must now monetize that traffic – what stands between the influx of user-generated-traffic and colleting dollars is largely an issue of writing persuasive, relevant and credible copy.

Two important points that need to be made first:

1. Ideally you have a sales letter (however short) per product – especially in the case of book, seminars or other information products.

2. Rather than getting caught up in the long-copy versus short-copy debate, think in terms of the most efficient way to incorporate all 8 elements into your sales letter, length can then be dealt with in the editing process. I do have this recommendation – if you are new at writing sales copy, then tend toward shorter and simpler rather than long and verbose. You may lose a few sales for missing a key benefit or two, but you will lose many more by being long and boring.

You need enough copy to accomplish the following:(Please Read the Full Article Here)